On October 10, project leader Liudmyla Saher participated in the 12th annual conference on entrepreneurship and innovation, "Smart Machines and Systems at the Service of Humanity" (Tallinn, Estonia). The main motive of the events at the conference was the discussion of entrepreneurship, innovation, and smart technologies in the service of humanity. The conference focused on new trends in business, the use of artificial intelligence and intelligent systems in various industries, their impact on the economy and society, and the ethical and legal aspects of implementing these advanced technologies for the benefit of humanity. Liudmyla presented her work in inclusive growth and innovation as a driving factor influencing it.

We are happy to announce the release of the educational manual "Healthy Economy: European Values ​​for Ukraine".
The textbook discusses the theoretical issues of healthy regional development, the features of forming sustainable communities, the role of enterprises and industry in creating a healthy economic environment, the implementation of the cohesion policy, marketing tools used in spreading the concept of healthy regional development and cohesion policy, healthy behavior, and motivation of consumers. The textbook will be helpful for teachers, graduate students, students of different specialties of higher education institutions, and a wide range of readers interested in the region's development.
The textbook contains many examples and factual materials illustrating the theoretical foundations.
The guide's authors were the project's implementers: Liudmyla Saher, Nataliia Letunovska, and Anna Rosokhata.
Look for the manual in the Sumy State University Library and the Sumy Regional Scientific Library, as well as at the link.

Member of the team of the Jean Monnet project "Healthy Economy and Policy: European Values for Ukraine", Nataliia Letunovska, as part of the Fulbright Visiting Scholar program, has been in the USA for a month, where she is undergoing an internship at the School of Hospitality Management of the Pennsylvania State University, where she is engaged in researching those factors and hidden factors, which influence people's eating behavior, in particular, stimulate them to follow a healthy diet in their daily food consumption. September was full of events, and in addition to starting work on a research question and forming working hypotheses, Nataliia had time to attend several thematic classroom classes in the disciplines "Readings in Ingestive Behavior" of the Department of Food Sciences and "The Sustainable Fork: Food Systems Decisions for Away-From-Home Eating" from the School of Hospitality Management. The colorful tours of the university's behavioral labs, with lots of state-of-the-art equipment and information about the projects being carried out by scientists, were inspiring. It was a real insight to discover that the USA actively promotes a healthy lifestyle and nutritious food among adults and children.

Not only members of the project team are working on solving scientific and practical problems in healthy development, but this year Anastasiia BRECHKA, a graduate of the "Marketing" specialty, whose diploma project is under the supervision of Doctor of Economics Nataliia LETUNOVSKA concerned the marketing strategy of business development in the health segment, won a prize at the All-Ukrainian competition for qualification papers in the specialty "Marketing", which was held at Khmelnytskyi Cooperative Trade and Economic Institute. It is nice that this is joint work on a topic related to the activities of a Ukrainian healthy food business and is dedicated to improving the brand of a cafe in Sumy (Ukraine), which specializes in the production of healthy sweets, using digital marketing tools.
We congratulate Anastasiia and Nataliia on this achievement and wish them further fruitful cooperation!

From September 24 to 26, 2024, project manager Liudmyla Sager participated in the conference "Social Development towards the Values of Ethics-Technology-Society" (Poland). At the conference, scientists discussed topical issues of sustainable development, technological innovations, and their impact on the economy, society, and the environment, including the topics of the green economy and artificial intelligence and the ethical and legal aspects of introducing the latest technologies.
Together with scientists from Poland, Slovakia, and Ukraine, discussed the importance of spreading the principles of cohesion policy, including the formation of inclusive economic development and overcoming the negative impact of crisis factors.

It's nice when the students and the lecturer are on the same wavelength 😊 This was also the case with the homework of students in Marketing when, as part of a practical case study on the analysis of digital tools of modern business representatives in Ukraine, they overwhelmingly chose for research sub of enterprises in the field of sports and health. During the classroom lesson, lecturer Nataliia Letunovska, together with the students, got acquainted with the main marketing activities in the digital environment of small and medium-sized enterprises of Ukraine (among them are sports clubs known to the residents of Sumy, such as "B-Tone", "Papa Gym", "Maxima", Ukrainian companies "Cupffee", "Lekorna") and evaluated the effectiveness of implementing a diversified approach in the use of social networks and Internet advertising. Such examples of joint work inspire further promotion of the project "Healthy economy and policy: European values ​​for Ukraine" among the youth of Ukraine and local business representatives.

During August 18-21, 2024, the international conference "Economy & Business 2024" was held in Burgas (Bulgaria), which brought together scientists from 19 countries, including the project leader Liudmyla Saher. The conference presented a study of global economic challenges and opportunities, innovations and technologies, entrepreneurship and new business models, and issues of responsible growth and inclusive economy in the context of current trends and prospects. Liudmyla Saher presented the report "Comprehensive Assessment of Inclusive Growth: Cross-country Analysis Using an Integral Indicator." Adherence to the cohesion policy principles contributes to the inclusive growth of countries to reduce economic and social gaps, particularly under the influence of crisis factors.

On May 28, 2024, the final event was held as part of the implementation of PROactive Week "Marketing and promotion for a healthy economy" as a part of the Jean Monet project "Health Economy and Policy: European Values ​​for Ukraine." This time, Alina Poznanska - director of the coordination center of the national program "VidNOVA:UA", project design and team development trainer, facilitator, community mentor, entrepreneur, and head of the NGO "City of Active Citizens" - shared her experience in personal and leadership skills development. During the meeting, Alina talked about the fundamental principles of leadership and described the central stereotypes about leaders and leadership; together with the participants, she identified the key skills of a leader, demonstrated the importance of developing these skills in each individual, and provided practical advice for those who want to start their path to personal success. These and other issues, which the speaker touched upon during the conversation with the participants, caused lively interest and admiration among the latter. This event became a source of inspiration and motivation for all participants.
We congratulate all participants on the successful conduct of the event and hope for further cooperation in developing leadership qualities and public initiatives in Ukraine.
You can watch the recording of the meeting soon on our YouTube channel. Follow the announcements on social networks.
Certificates will be issued to all meeting participants.

We are glad to announce that now everyone has the opportunity not only to familiarize themselves with the main principles of EU cohesion policy, issues of healthy regional development, and the role of enterprises and industry in creating a healthy economic environment, but also to deepen their knowledge and acquire practical skills for the formation of sustainable communities, implementation of cohesion policy, determining the impact of destabilizing factors, using marketing tools to spread the concept of healthy regional development, determining consumer motives for choosing healthy products, etc. as part of training on the online course "Healthy Economy: European Values for Ukraine". This course will be useful to teachers, graduate students, students of various specialties of higher educational institutions, and a wide range of readers interested in regional development issues. Access to the course is free (link here). The authors of the course (Liudmyla Saher, Nataliia Letunovska, Rosokhata Anna) are always open to cooperation and are ready to answer questions that may arise during the course.

On May 24, 2024, another event was held to implement the PROactive week of the Jean Monet project "Health Economy and Policy: European Values for Ukraine." Today, the participants joined the round table "Healthy personality development: values, marketing and promotion" with the participation of experienced speakers: 
Hanna Shvindina -  Doctor of Science, professor, Associate Professor at American University Kyiv, executive director of the NGO "Center for Lifelong Education," who shared her experience in informal education, touched on the issues of social capital development and mental health support;
Maryna Ptashnyk - the founder of the "Common Language" communication school, a communication coach, in whose opinion communication is the best object for investment, and the development of communication skills paves the way not only to personal but also professional development;
Anna Derykolenko - Ph.D., head of the "EDDY Single Digital Educational Space marketing department," shared her experience in using digital technologies and marketing tools for promotion, including educational projects.
Valeriya Koroshchenko - co-owner of the women's creative space "Kolizhanka," whose business aims to develop creative abilities, support mental health, and form a community of like-minded people.
The speakers' speech continued with a lively discussion of the participants within the formed groups for each direction. It ended with summing up the existing problems and prospects of applying the principles, methods, and approaches of formal and informal education, communications, marketing tools, and business and leadership for healthy personality development.

You can watch the recording of the meeting soon on our YouTube channel.  Follow the announcements on social media. 
Certificates will be issued to all meeting participants.