It's nice when the students and the lecturer are on the same wavelength 😊 This was also the case with the homework of students in Marketing when, as part of a practical case study on the analysis of digital tools of modern business representatives in Ukraine, they overwhelmingly chose for research sub of enterprises in the field of sports and health. During the classroom lesson, lecturer Nataliia Letunovska, together with the students, got acquainted with the main marketing activities in the digital environment of small and medium-sized enterprises of Ukraine (among them are sports clubs known to the residents of Sumy, such as "B-Tone", "Papa Gym", "Maxima", Ukrainian companies "Cupffee", "Lekorna") and evaluated the effectiveness of implementing a diversified approach in the use of social networks and Internet advertising. Such examples of joint work inspire further promotion of the project "Healthy economy and policy: European values for Ukraine" among the youth of Ukraine and local business representatives.