As part of the course "Healthy Behavior and Motivation of Consumers: EU and Ukraine," project manager Anna Rosohata explores the marketing aspects of building a socially responsible business based on sustainable development with the course participants. Accordingly, together with the students, we discussed and researched case tasks and interesting situations that may arise in the various types of businesses and their marketing management in Ukraine for several mornings. They talked about the experience of solving similar issues in the countries of the European Union and the possibility of adapting this experience to the territory of Ukraine. The students' proposals on selecting and implementing priority services to comply with the sustainable development goals of modern Ukrainian enterprises became interesting.