Associate Professor of the Department of Marketing Nataliia Letunovska participated in a scientific seminar organized by the Institute of Public Health of the University of Liverpool, conducted by Ph.D. Senior Lecturer Alexis Makin, who is a specialist in the field of neuro research, which is devoted to the analysis of the work of the human brain about its perception of visual symmetry under the influence of various factors In particular, at this seminar, attention was paid to the effect of alcohol consumption on the visual perception of information by the brain. The research results caused lively interest on the part of the audience and an active discussion. Participation in this event provided invaluable experience and inspiration for conducting research in related fields of activity and formed the awareness that health science has an unlimited range of questions that scientists and practitioners still have to solve.

The implementer of the project, Doctor of Economic Sciences, senior lecturer of the Department of Marketing, Anna Rosohata, together with undergraduate students of the "Marketing" specialty, Kateryna Shevchenko, and Kazimirova Veronika, prepared speeches and successfully presented them at the International Scientific Online Conference "Innovations, Social and Economic Challenges" (Sumy, May 23-24, 2023). The reports were on the topics: "Analysis of the waste management system in Sweden" and "Promotion of household waste sorting in Ukraine." The revealed issues are topical and interesting for society. The proposed approaches to improving the situation in Ukraine based on the European experience in the context of the researched topic, based on conducted research, provide prospects for further research and dissemination of knowledge in this regard. Based on the results of the speeches, abstracts of reports were submitted to the collection of scientific works of the conference.

Members of the Jean Monnet project team "Healthy Economy and Policy: European Values for Ukraine", Nataliia Letunovska and Anna Rosokhata, started their internship at the University of Liverpool (United Kingdom). At the beginning of July, several meetings were held with fellow scientists from the Institute of Public Health and the School of Management. Nataliia and Anna also attended a lecture by Dr. Ofer Mintz, Head of the Department of Marketing at the Business School of the University of Technology Sydney (Australia) on the role of marketing during the COVID-19 pandemic and the development of effective marketing strategies, focusing on its productivity. Nataliia and Anna presented their scientific research on sustainable marketing, market research of healthy products, and promoting a healthy lifestyle. It is appropriate to note that these issues are of interest and are being actively researched; therefore, the exchange of experience and collaboration between Ukraine and the United Kingdom are relevant and of mutual interest.

The implementer of the project - J. Monet "HEPE4U" module, Anna Rosohata, shared her achievements within the framework of the international scientific and practical conference "Economy, finance, accounting, management and law in Ukraine and the world", which took place on May 23, 2023 in Izmail, Ukraine . Materials and participation were prepared together with Hlib Usovych, a 3rd-year student of the "Marketing" specialty of the EN-03/1mk group. In order to disseminate the results, an analytical study on the topic "Potential of "waste to energy" solutions in Ukraine" was conducted and formalized as part of the "Ecological Economy and Sustainable Development" conference section. This conference was organized by the Center for Financial and Economic Scientific Research, and representatives of the following higher educational institutions of Ukraine and the world took part in it and accordingly published the materials of their reports in the collection of abstracts of reports: American University Kyiv; Vinnytsia National Agrarian University; Dnipropetrovsk State University of Internal Affairs; Vasyl Stus Donetsk National University; State University "Institute of Economics and Forecasting of the National Academy of Sciences of Ukraine"; Ivano-Frankivsk Educational and Scientific Institute of Management; Western Ukrainian National University; Kyiv National University named after Taras Shevchenko; Ivan Franko Lviv National University; National Aviation University; National Technical University "Dniprovska Polytechnic"; Lviv Polytechnic National University; National University of Bioresources and Nature Management of Ukraine; Odessa National University of Economics; North-Eastern Scientific Center of the National Academy of Sciences of Ukraine and the Ministry of Education and Science of Ukraine "FINPROFIL"; Sumy State University; Sumy National Agrarian University; University of Customs and Finance.

On June 6, 2023, an interesting and useful presentation on the topic "Today's trend: Eco-friendly" was held for students of the "Public Health" specialty (GR-001 group) during the "Marketing and Communication of Medical and Social Facilities" lesson (lecturer Liliia Khomenko).
The event's main speaker was the head of Jean Monet module project "Healthy Economy and Policy: European Values for Ukraine" (project No. 101047530 – HEPE4U – ERASMUS-JMO-2021-HEI-TCH-RSCH) Lyudmila Saher .
During the class, the following questions were considered:
• living in an eco-friendly style as a manifestation of caring for the environment;
• the first steps on the Eco-friendly path and habits of an advanced level;
• a view on shopping and lifestyle from the point of view of ecological attitude;
• Eco-friendly brands and organizations in Ukraine and the world.
The event was extremely interesting and made me think about my habits and beliefs.

In March, associate professor of the Department of Marketing Nataliia Letunovska held a series of lectures and practical sessions on the issues of starting and developing a business of regional importance for correspondence marketing students. During these classes, such aspects as the target orientation of the business, the issue of focusing attention on a particular group of stakeholders when promoting a local business project, and the methodology of successfully drawing up a business plan for this type of business was discussed. Attention was paid to examples of business development in healthy snacks production, the Sumy producer "Dobroizh" and other well-known Ukrainian brands of healthy food products. These classes became the basis for the students' choice of course projects from the discipline "Business Planning" and their successful defense.

At the end of the academic year, as a summary of the acquired skills and knowledge in planning and strategic business development, Associate Professor of the Department of Marketing Nataliia Letunovska held an online meeting with undergraduate students as part of a class discussion on issues of a healthy approach and social responsibility of business in Ukraine and abroad. Together with the lecturer, the students discussed the advantages and disadvantages of implementing such projects and shared their knowledge about the activities of similar companies and brands that focus on promoting the health-centric features of their products in their policies. And, of course, how could one do without a creative approach, because the class ended with a presentation of the student’s own developments regarding the marketing promotion of business in the healthy segment using Brainstorming and Spider Diagram tools.

The winter of 2023 ended for project team member Nataliia Letunovska with extraordinary and exciting training as part of the international project "Ukraine without chronic pain", organized by the Integrative Laboratory iPanLAB of Haifa University (Israel) and the DoctorThinking educational platform (Ukraine). On February 26, the speakers Dr. Pavlo Goldshtein and the famous coach Yuliia Zatulovsky introduced the training participants to the main trends in pain science (just imagine that about 20-30% of the world's population suffers from chronic pain and in Ukraine 60% of such people) and the systemic approach to understanding pain in the body. The project envisages a series of online seminars during March-April, in which Nataliia will participate. As one of the team members, she will also participate in conducting a scientific study on identifying factors that affect the occurrence of stress and painful feelings among Ukrainians.

The implementer of the project, Doctor of Economic Sciences, senior lecturer of the Department of Marketing, Anna Rosohata, together with undergraduate students of the "Marketing" specialty, Kateryna Shevchenko, and Kazimirova Veronika, prepared speeches and successfully presented them at the International Scientific Online Conference "Innovations, Social and Economic Challenges" (Sumy, May 23-24, 2023). The reports were on the topics: "Analysis of the waste management system in Sweden" and "Promotion of household waste sorting in Ukraine." The revealed issues are topical and interesting for society. The proposed approaches to improving the situation in Ukraine based on the European experience in the context of the researched topic, based on conducted research, provide prospects for further research and dissemination of knowledge in this regard. Based on the results of the speeches, abstracts of reports were submitted to the collection of scientific works of the conference.

In February 2023, For more in-depth and effective work and the project's success, the project realizators implemented the project ideas for students and young people across works in small groups at the seminars, where the participants immediately spoke and expressed their thoughts. Dissemination of project ideas was reflected on February 16 in the framework of the "Service Marketing" discipline, where students in the 3rd year of the "Marketing" specialty had a real competition for knowledge of the basic principles of client-oriented business and service. Thus, they created and solved crosswords and actively discussed alternatives for humane, healthy behavior of representatives of all economic and economic activity branches in the context of the given topic. In addition, the topics of decision-making related to the development of the Ukrainian economy based on European values and experience were subject to discussion; decisions, which in the long run, will be able to have a positive cumulative effect both for the economy and society as a whole.