The implementer of the project, Doctor of Economic Sciences, senior lecturer of the Department of Marketing, Anna Rosohata, together with undergraduate students of the "Marketing" specialty, Kateryna Shevchenko, and Kazimirova Veronika, prepared speeches and successfully presented them at the International Scientific Online Conference "Innovations, Social and Economic Challenges" (Sumy, May 23-24, 2023). The reports were on the topics: "Analysis of the waste management system in Sweden" and "Promotion of household waste sorting in Ukraine." The revealed issues are topical and interesting for society. The proposed approaches to improving the situation in Ukraine based on the European experience in the context of the researched topic, based on conducted research, provide prospects for further research and dissemination of knowledge in this regard. Based on the results of the speeches, abstracts of reports were submitted to the collection of scientific works of the conference.