In March, associate professor of the Department of Marketing Nataliia Letunovska held a series of lectures and practical sessions on the issues of starting and developing a business of regional importance for correspondence marketing students. During these classes, such aspects as the target orientation of the business, the issue of focusing attention on a particular group of stakeholders when promoting a local business project, and the methodology of successfully drawing up a business plan for this type of business was discussed. Attention was paid to examples of business development in healthy snacks production, the Sumy producer "Dobroizh" and other well-known Ukrainian brands of healthy food products. These classes became the basis for the students' choice of course projects from the discipline "Business Planning" and their successful defense.
