Academic Degree, Title:

PhD Student

Dissertation Topic:

“Conceptual Foundations of Using Neuromarketing Tools in Corporate Communication Policy”

Scientific Supervisor: PhD in Economics, Assoc. Prof., Minchenko Mariia Henadiivna

E-mail: d.herasymenko@student.sumdu.edu.ua
Phone: +380976982099
Office: K2-126

Research Interests:

neuromarketing;
marketing communications;
SMM.

Publications:

Minchenko, M., Bezruk, A., Gerasimenko, D. (2020). Ukrainian Silicon Valley: Utopia or Reality / Innovation, Social and Economic Challenges: The International Scientific Online Conference (Sumy, December 1-3, 2020), 63-66.
Gerasimenko D., Hvozdetckyi V., Minchenko M. (2024). Theoretical Foundations of Neuromarketing Research. Innovation, Social and Economic Challenges: Proceedings of the International Scientific Online Conference, Sumy, June 5-6, 2024 / edited by Dr. Oleksii Lyulyov, Dr. Tetyana Pimonenko – Sumy: Sumy State University, 2024.

International Internship Programs:

Virtual Mobility at Stanisław Staszic University of Applied Sciences “Marketing Trends: New Waves and the Future of AI”, 90 hours (Piła, Poland, 27.11 – 29.12.2023).

Achievements:

Participated in the “Advertising Fest” competition.
Awarded a diploma at the All-Ukrainian Student Research Competition in 2020/2021 in the field of “Marketing”, winning the nomination “In-depth Reflection of the Multidimensionality and Complexity of Modern Marketing”.
Second place in the I stage of the All-Ukrainian Scientific Competition for Knowledge and Specialties in 2020/2021 in the field of “Marketing”.

Education and Work Experience:

From 11.2022 to present: Sumy State University, Business Processes Department, Specialist.
From 10.2023 to present: Sumy State University, Department of Marketing, PhD Student.
07.2021 – 07.2022: German Center of SumDU, Specialist.
2021 – 2022: Sumy State University, Department of Marketing, Master’s Degree.
2017 – 2021: Sumy State University, Department of Marketing, Bachelor’s Degree.

Non-formal Education:

Serpstat Academy, “Basic Course on Serpstat”, 2019
Serpstat Academy, “How to Create a Website Structure Based on Semantics”, 2019
Serpstat Academy, “How to Build a Semantic Core”, 2019
Genius Marketing, “Comprehensive Internet Marketing”, 2023
Genius Marketing, “Profession SMM Specialist”, 2023
Genius Marketing, “Profession Copywriter”, 2023