On November 14, 2025, for first and second-year students of the Department of Marketing, Darya PRYKHODCHENKO held an exciting lecture-discussion on the topic “Social Networks as a Tool for Marketing and Social Communications in the Digital Age”. Darya PRYKHODCHENKO focused students’ attention on the most important aspects of working with

The restless marketing students have successfully completed the “Gender Economics” training course organized by the CERGE-EI Foundation (Prague, Czech Republic). The program focused on developing a modern understanding of gender aspects in economic development, labor markets, equality policies, and the impact of gender imbalances on socio-economic outcomes.

The Forbes CEO Summit 2025 became a key meeting point for the strongest leaders of Ukrainian business, innovators, and top managers, who gathered to discuss what it means to be an effective CEO in times of constant change. The event brought together strategic thinking, practical cases, and inspiration for those shaping the future of Ukraine’s economy.

The ever-dynamic Kateryna Shevchenko, a Master’s student of the Department of Marketing, has successfully passed the selection for the Internship Programme of the Ministry of Digital Transformation of Ukraine, implemented in partnership with UNDP in Ukraine with the support of the Government of Sweden.

SUMY STATE UNIVERSITY EXPANDS COOPERATION WITH UNIVERSITIES OF THE EUROPEAN UNION

On October 25, 2025, Nataliia LETUNOVSKA, a lecturer at the Department of Marketing, attended the large-scale Women’s Day conference in Warsaw, which was held at the Expo XXI exhibition center and brought together over 500 participants.

On October 22-24, 2025, Associate Professor of the Department of Marketing Nataliia LETUNOVSKA participated in the International Staff Training Week organized at the Silesian University of Technology (Gliwice, Poland). This year, the event was dedicated to the application of artificial intelligence in educational activities, specifically exploring the possibilities of integrating AI tools into the educational process, the ethical aspects of their use, and technological solutions for international academic cooperation made possible by the development of artificial intelligence.

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Membership in COPE reaffirms the journal’s dedication to fair peer review, responsible authorship, and the continuous improvement of publication quality.
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Volodymyr Nesterenko, a graduate student at the Department of Marketing of the Institute of Business and Economics at Sumy State University, has joined the jury of Effie Awards Ukraine 2025, the most prestigious international award in the field of marketing communications.

On October 17, 2025, a lecture was held for 1st and 2nd year marketing students with a practitioner – Olga Finkilstein, co-founder of a professional cosmetics and feminine hygiene brand. The speaker focused in detail on the real challenges that entrepreneurs face when creating and promoting their own brand, frankly

On October 13–17, 2025, marketing students joined the large-scale online conference “Online Business Laboratory 2025” from the educational company Genius Space. This year’s event, as always, was distinguished by a rich program and a star-studded lineup of speakers, including: Olexiy Durnev (famous Ukrainian TV presenter, blogger and showman), Oles Tymofeev

On October 17, 2025, as part of the study of the disciplines “Marketing Communications” (lecturer Yana KRYVYCH) and “Customer Experience Management” (lecturer Yevgenia ZYABINA), marketing students joined the Online Business Laboratory and had the opportunity to talk with Taras Maselko, PR Director of the Emotion Holding “!FEST” – the company