News of the Department of Marketing

News

MARKETING + MEDICINE: A GAME-CHANGING COOPERATION

#Restless continues to expand the horizons of interaction with business. Marketers have begun cooperation with the Ukrainian North-Eastern Institute of Applied and Clinical Medicine. This opens up new opportunities for students and teachers: 🔹 joint research in the field of marketing of medical services; 🔹 practical training and internships for

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News

FROM SUMY TO LIVERPOOL: REPORT ON INTERNATIONAL INTERNSHIP

In early March, Associate Professor of the Department of Marketing Nataliia Letunovska presented a report on her internship at the University of Liverpool, which lasted from January to February 2025 as part of the Twinning Program initiative. This program aims to support Ukrainian teachers and students through cooperation between the

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CULTURE VS. PROVOCATION: HOW MARKETING ACTIVISM CHANGES ART?

On February 19, 2025, the beginning of the lecture course “Art Attack! A Story of Tomato Soup, Activists, and Art Masterpieces” by foreign researcher Vincenzo Alfano took place. The event brought together bachelor’s and master’s students, applicants for the scientific degree of Doctor of Philosophy in Marketing. The speaker spoke

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REGIONAL FORUM ON TRAINING UKRAINIANS FOR BUSINESS NEEDS

Associate Professor of the Department of Marketing, Candidate of Economic Sciences, Yana KRYVYCH joined the regional forum “Training of Specialists in Vocational Education Centers of the State Employment Service: Training Ukrainians for Business Needs”, which was held on January 16, 2025 in the village of Khoruzhivka, Romensky District, Sumy Region.

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FUTURE STARS – MASTER’S THESIS DEFENSE

During December 10-20, the defense of master’s theses of marketing specialists took place. Students demonstrated deep knowledge of the theoretical foundations of marketing and the ability to apply them in practice. Among the most interesting topics presented at the defense, we can note those dedicated to the use of neuromarketing

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News

EXCELLENT ACCREDITATION OF THE PROGRAM “MARKETING” (PHD LEVEL)

In the autumn, 2024, the accreditation of the educational and scientific program “Marketing” for PhD preparing was held at the Department of Marketing  of Sumy State University. According to the results of a detailed examination conducted by the National Agency for Quality Assurance in Higher Education, the program received the highest rating – “excellently”.

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