News of the Department of Marketing

Department of Marketing: #1 at Sumy State University! 🏆
In 2025, the Department of Marketing once again secured first place in the SumDU university-wide rankings. This is no accident — it’s the result of systematic work, teamwork, and a vision for the future. 💡 What’s behind this success? — A strong and restless team that constantly sets ambitious new

INTERNATIONAL EXPERIENCE FOR MARKETERS: PARTICIPATION IN THE SIX UNIVERSITIES PROJECT
In 2026, the Department of Marketing of Sumy State University, represented by Associate Professor Nataliia LETUNOVSKA and second- and third-year students of the specialty «Marketing», joined the international interuniversity project «Six Universities». Its initiator is the Department of Applied Linguistics and Law of the Faculty of Organization and Management of

INTERNATIONAL COOPERATION IN ACTION: FIRST MEETING OF THE COIL BUSINESS PLANNING COURSE PARTICIPANTS HELD
On March 13, 2026, a pleasant event took place at the Department of Marketing of Sumy State University. Despite the widespread associations with Friday the 13th, this day became a symbol of new opportunities, productive cooperation, and important academic initiatives. The new COIL (Collaborative Online International Learning) course in business

How to Choose Your Future: SumDU Department of Marketing Hosted an Online Meeting with High Schoolers
The Department of Marketing at Sumy State University held an online session for 10th and 11th-grade students of the Holubivka Lyceum (Sadivska Rural Council) titled “How to Choose a Major and University When in Doubt.” Sometimes, a single conversation can change your perspective on the future. Today, the SumDU Department

MARKETING OLYMPIAD – 2026: WINNER DETERMINED AMONG STUDENTS
On March 6, 2026, the Department of Marketing held an Olympiad among marketing students. Students participated in testing on the educational platform Mih of Sumy State University, which covered a range of questions from the marketing areas they studied. The highest Olympiad result was achieved by fourth-year student Olha PRUDNIK.

FIRST-YEAR MARKETING STUDENTS EXPLORE THE POTENTIAL OF APPLIED BEHAVIOURAL SCIENCE
On March 4, 2026, first-year students majoring in Marketing participated in the webinar “Applied Behavioural Science for Addressing Organizational Challenges” as part of the Consumer Behaviour course (taught by Associate Professor of the Department of Marketing Nataliia LETUNOVSKA). The webinar was organized within the framework of the RUUUSH project. The

STUDENTS OF THE SPECIALTY “MARKETING” ARE PARTICIPANTS OF NIQ ACADEMY 2026
This year, third-year students of the specialty “Marketing”, Ameliia Bondarenko and Liza Shchehelska, successfully passed the competitive selection to NIQ Academy – an all-Ukrainian educational program in marketing research and analytics. The program in Ukraine is implemented by the international company NielsenIQ in partnership with the Ukrainian Marketing Association and the

Training for HelpAge International Partners 2026
Sumy State University expert Yana Kryvych conducted training for HelpAge International partners on social protection standards for vulnerable groups in Ukraine’s frontline regions

CONGRATULATIONS ON THE NEW DEGREE AND TITLE!
The staff of the Marketing Department sincerely congratulates colleagues on significant achievements in their professional activities: Nataliya LETUNOVSKA, Doctor of Economics, on being awarded the academic title of Professor! Serhiy SOLODOVNIKOV, intern teacher, on being officially awarded the scientific degree of Candidate of Economics! We wish Natalia and Serhiy not

Marketing with a Lithuanian Accent
International opportunities are becoming a reality for students of the Department of Marketing. Yelyzaveta Mykolaivna Shchehelska, a higher education student of the Educational and Research Institute of Business, Economics and Management, majoring in 075 “Marketing” (group MK-31), has begun her participation in an international academic mobility program in the form of study.

Business Between Air Raid Alerts: Real Marketing of a Children’s Space TiMiKids
A guest lecture was held with the participation of Tetiana Lykholai, owner of the children’s space TiMiKids, and trainer Kateryna Holub.

Study Without Borders in 2026
Iryna Lutsenko, a second-year student majoring in 075 Marketing (group MK-42), has commenced her academic international mobility at Vilnius University (Vilnius, Lithuania) in the form of study. During the Spring Semester of 2026, Iryna will study in an international academic environment and take the following courses: International Marketing, Marketing Analytics,