News of the Department of Marketing

News

MARKETING BEYOND AUDIENCES: “THE FOUNDER” INSPIRES

On October 3, 2025, an informal meeting of #restless marketers of SumDU took place, dedicated to an inspiring film viewing. This time, the event was attended by students of the 1st, 2nd and 3rd years of the bachelor’s degree in the specialty “Marketing“, as well as teachers of the department.

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News

FUTURE MARKETERS EXPLORE LESSONS FROM CYPRUS FOR UKRAINE’S EUROPEAN PATH

At the end of September 2025, the official summary of the results of the All-Ukrainian competition of scientific papers, “Lessons from Cyprus for Ukraine’s Path to the European Union,” took place. It was initiated by the Embassy of Ukraine in the Republic of Cyprus in partnership with the Office of the Vice Prime Minister for European and Euro-Atlantic Integration of Ukraine and the Educational and Scientific Institute of International Relations of the Taras Shevchenko National University of Kyiv.

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5 MISTAKES OF BEGINNERS IN TARGETING THAT BLOW UP THE BUDGET

  On September 24, 2025, first-year marketing students joined a practical webinar on mistakes in targeting that blow up the budget. The event aroused considerable interest among beginners in the field of targeted advertising and gathered a large number of participants. Olga Polishchuk, a well-known marketer, targeting expert, entrepreneur, and

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On September 23, 2025, third-year Marketing students a guest lecture organized by Khmelnytskyi University of Management and Law and the Ukrainian Marketing Association.

On September 23, 2025, third-year Marketing students, as part of the course Marketing Research (lecturer — N. Ye. Letunovska), attended a guest lecture organized by Khmelnytskyi University of Management and Law and the Ukrainian Marketing Association. The speaker of the event was Oleksandr Ustyan — an expert with over 14

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News

Annual reporting by Phd students of the Marketing Department

From 12 to 19 September, the annual reporting of postgraduate students of the Marketing Department on the progress of their dissertations, the results of their publishing activity, the implementation of the curriculum and the testing of research results took place. We congratulate the postgraduate students on completing the reporting campaign.

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News

INTERNATIONAL COOPERATION AND INNOVATION

Oleksii LYULYOV and Tetyana PIMONENKO represented Sumy State University at the BENI Conference 2025, organized by Rey Juan Carlos University (Madrid, Spain), which brought together researchers from all over the world. 👨‍🏫 Oleksii Lyulyov chaired a conference session where the latest research in the fields of entrepreneurship, digitalization, and innovation

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