On February 4, 2026, marketing students joined the round table “Innovations as a Growth Driver: Opportunities and Prospects for EU-Ukraine Cooperation.” The event brought together scientists, representatives of authorities, business associations, and successful entrepreneurs to discuss how Ukrainian startups can integrate into the innovation ecosystem of the European Union. The

Lecturers of the Department of Marketing, Yana Kryvych and Yevheniia Ziabina, took part in the All-Ukrainian Marketing Conference INSTA TALKS 2026, one of the leading events in the field of digital marketing, branding, and communications.

On January 23, 2026, a scientific seminar was held at the Department of Marketing, during which PhD student Andrii Zdoima delivered a presentation on his dissertation research, entitled “Formation of a Marketing Strategy for Promoting Small and Medium-Sized Businesses on Social Media”.

Representatives of the Department of Marketing – Prof. Oleksii LYULYOV, Associate Prof. Nataliia LETUNOVSKA, and Senior Lecturer Liliia KHOMENKO – have emerged as winners of the annual “Best Lecturer Through the Eyes of Students” contest for the 2024-2025 academic year. This victory is a testament not only to their high

На початку року з ініціативи кафедри маркетингу було підписано Меморандум про порозуміння між Сумським державним університетом та компанією Neuro Union (м. Краків, Польща), що спеціалізується на проведенні нейромаркетингових і поведінкових досліджень.

Yana KRYVYCH, PhD in Economics and Associate Professor, and Yevheniia ZIABINA, PhD in Economics and Senior Lecturer at the Department of Marketing of Sumy State University, were involved as trainers in a project by the international organisation HelpAge. Within the project, they conducted a series of training sessions aimed at

On December 22, 2025, the defense of qualification theses by students of the second (Master’s) level of higher education in the specialty 075 “Marketing” took place.

From November 10 to 13, a training course for trainers was held in Kyiv for the first time, aimed at fostering a culture of entrepreneurship, including social entrepreneurship, among young people. The event was attended by 29 representatives from various regions of Ukraine — specialists in youth policy who work on developing key entrepreneurial competencies among young people. The Institute of Business, Economics, and Management at Sumy State University was represented at the event by Yana Kryvych, PhD, Associate Professor in the Department of Marketing.

On December 12, 2025, a reporting seminar by a fourth-year postgraduate student, Makerska Victoriia (scientific supervisor – Doctor of Economics, Associate Professor Nataliia Letunovska), was held at the Department of Marketing. Victoriia’s dissertation research focuses on the current issues surrounding the digital transformation of small and medium-sized enterprises (SMEs) in

On December 12, 2025, a fascinating lecture on the topic “Visual Storytelling in Media” was held for 1st-3rd year students, dedicated to creating content and promoting it in the modern media space. The speaker was Denys KRYVOPYSHYN, Production Lead of the online magazine “SUKR”. Despite his young age (20 years

On December 4, 2025, Yana Kryvych, PhD in Economics, Associate Professor, and profile Deputy Director of the Oleg Balatskyi Academic and Research Institute of Business, Economics and Management, participated in the online Open Day of Sumy State University

On December 5, 2025,  TED Talks event “Career without a script: why success today is flexibility”, an inspiring meeting of students with successful graduates of the Department of Marketing took place. Nadiya CHORNOBROVKINA and Volodymyr PUZAN – marketers of “Polisan“, one of the leading manufacturers of paints and varnishes on