News of the Department of Marketing

News

📢 WE ARE PLEASED TO ANNOUNCE THAT THE “MARKETING AND MANAGEMENT OF INNOVATIONS” JOURNAL HAS OFFICIALLY BECOME A MEMBER OF THE COMMITTEE ON PUBLICATION ETHICS (COPE).

This achievement demonstrates our commitment to maintaining the highest international standards of academic integrity, editorial transparency, and ethical publishing practices.
Membership in COPE reaffirms the journal’s dedication to fair peer review, responsible authorship, and the continuous improvement of publication quality.
🔗 Learn more about our publishing ethics policy: https://mmi.sumdu.edu.ua/publishing-policies/

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News

LOB 2025: HUMANITY IN BUSINESS AND THE ENERGY OF MUTUAL INTEREST

On October 13–17, 2025, marketing students joined the large-scale online conference “Online Business Laboratory 2025” from the educational company Genius Space. This year’s event, as always, was distinguished by a rich program and a star-studded lineup of speakers, including: Olexiy Durnev (famous Ukrainian TV presenter, blogger and showman), Oles Tymofeev

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News

TARAS MASELKO: HOW TO CREATE EVENTS THAT BECOME LEGENDS

On October 17, 2025, as part of the study of the disciplines “Marketing Communications” (lecturer Yana KRYVYCH) and “Customer Experience Management” (lecturer Yevgenia ZYABINA), marketing students joined the Online Business Laboratory and had the opportunity to talk with Taras Maselko, PR Director of the Emotion Holding “!FEST” – the company

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News

OLEKSII DURNEV: HOW TO TURN CONTENT INTO A BUSINESS AND REMAIN YOURSELF

Students of the Marketing major (discipline: “Marketing Communications”, lecturer Yana KRYVYCH, “Customer Experience Management”, lecturer Yevhenia ZIABINA) continue to get acquainted with the stories of successful Ukrainian entrepreneurs within the framework of the Online Business Laboratory 2025 from Genius. Oleksii Durnev is the founder of a YouTube channel with an

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News

MARKETING BEYOND AUDIENCES: “THE FOUNDER” INSPIRES

On October 3, 2025, an informal meeting of #restless marketers of SumDU took place, dedicated to an inspiring film viewing. This time, the event was attended by students of the 1st, 2nd and 3rd years of the bachelor’s degree in the specialty “Marketing“, as well as teachers of the department.

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