On December 4, 2025, Yana Kryvych, PhD in Economics, Associate Professor, and profile Deputy Director of the Oleg Balatskyi Academic and Research Institute of Business, Economics and Management, participated in the online Open Day of Sumy State University

On December 5, 2025,  TED Talks event “Career without a script: why success today is flexibility”, an inspiring meeting of students with successful graduates of the Department of Marketing took place. Nadiya CHORNOBROVKINA and Volodymyr PUZAN – marketers of “Polisan“, one of the leading manufacturers of paints and varnishes on

Have you noticed that some brands, even without a logo, are recognizable from the first frame? It’s not just about the design or the slogan. It’s all about the power of an emotional hook. What is an emotional hook? It is an element of communication that evokes strong emotions, such

Irina LUTSENKO – best student of SumDU 2025 in the category ‘Public Activity (Ambassador)’ The Marketing Department sincerely congratulates Iryna LUTSENKO on her victory in the prestigious university competition ‘Best Student 2025’!

NEUROMARKETING IN PRACTICE: EAGER POSTGRADUATE STUDENTS ATTENDED A LECTURE BY THE FOUNDER OF NEURO-KNOWLEDGE

On November 14, 2025, for first and second-year students of the Department of Marketing, Darya PRYKHODCHENKO held an exciting lecture-discussion on the topic “Social Networks as a Tool for Marketing and Social Communications in the Digital Age”. Darya PRYKHODCHENKO focused students’ attention on the most important aspects of working with

The restless marketing students have successfully completed the “Gender Economics” training course organized by the CERGE-EI Foundation (Prague, Czech Republic). The program focused on developing a modern understanding of gender aspects in economic development, labor markets, equality policies, and the impact of gender imbalances on socio-economic outcomes.

The Forbes CEO Summit 2025 became a key meeting point for the strongest leaders of Ukrainian business, innovators, and top managers, who gathered to discuss what it means to be an effective CEO in times of constant change. The event brought together strategic thinking, practical cases, and inspiration for those shaping the future of Ukraine’s economy.

The ever-dynamic Kateryna Shevchenko, a Master’s student of the Department of Marketing, has successfully passed the selection for the Internship Programme of the Ministry of Digital Transformation of Ukraine, implemented in partnership with UNDP in Ukraine with the support of the Government of Sweden.

SUMY STATE UNIVERSITY EXPANDS COOPERATION WITH UNIVERSITIES OF THE EUROPEAN UNION

This achievement demonstrates our commitment to maintaining the highest international standards of academic integrity, editorial transparency, and ethical publishing practices.
Membership in COPE reaffirms the journal’s dedication to fair peer review, responsible authorship, and the continuous improvement of publication quality.
🔗 Learn more about our publishing ethics policy: https://mmi.sumdu.edu.ua/publishing-policies/

Volodymyr Nesterenko, a graduate student at the Department of Marketing of the Institute of Business and Economics at Sumy State University, has joined the jury of Effie Awards Ukraine 2025, the most prestigious international award in the field of marketing communications.