Scientific degree, title:
PhD in Economics

 

Position:
Senior Lecturer of the Department of Marketing

E-mail: e.ziabina@econ.sumdu.edu.ua
e.ziabina@biem.sumdu.edu.ua

Contact phone:  +38 0542 665-143, 5274
Office К2-126

 

Main disciplines:
Marketing Product Policy
Information Systems in Marketing
Customer Experience Management
Fundamentals of Stock Market Activity
Sales and Distribution Management
Email Marketing
Logistics

 

Research interests:

Renewable energy sources, carbon-neutral economy, green energy.

 

Supervision of PhD students, doctoral students and students:

Andriy Iskakov (2022), “Marketing determinants of the country’s green development”
Roman Kostyrka (2023)

Scientific projects:

Senior Research. “Post-war restoration of the energy industry of Ukraine: optimization of waste management taking into account the health of the population, environmental, investment, tax determinants” (Ph.D. No. 0123U100112), All-Ukrainian. Sumy State University/Ministry of Education and Science of Ukraine, 2023-2025
Senior Research.
 “Green investment: co-integration model of transmission ESG effects in the chain “green brand of Ukraine – social responsibility of business” (no. Ph.D. 0121U100468), All-Ukrainian. Sumy State University/Ministry of Education and Science of Ukraine, 2021-2023
Executor of “Transfer of green innovations in the energy sector of Ukraine: a multiplicative stochastic model of the transition to a carbon-neutral economy” (Ministry of Education and Science of Ukraine, Ph.D. No. 0122U000769), 2022-2024 Author’s contribution: systematization of analytical materials regarding the functioning market of energy innovations.
Executor of “Simulation modeling of the trajectory of the influence of behavioral attractors on the macroeconomic stability of transparency and public trust” (Ministry of Education and Science of Ukraine, Ph.D. No. 0121U100469), 2021-2023 Author’s contribution: systematization of analytical data to determine the trajectories of the influence of behavioral attractors for macroeconomic stability.
Executor of “Innovative transformations in the energy sector for sustainable development and national security: smart technologies and environmental responsibility” (Ministry of Education and Science of Ukraine, Ph.D. No. 0122U000788), 2022-2024 Author’s contribution: systematization of the development of the energy industry national economy in conditions of global and local security challenges during the transition to a climate neutral economy.
Executor of “Foresight forecasting of the sustainability of the national economy: from socio-ecological and economic contradictions to a convergent model”, 2017-2020 – Source of funding – the general fund of the state budget of the National Academy of Sciences of Ukraine

Education and work experience:

2023 – Certificate of attainment in modern languages – ECL. English. Level B2.
2014-2020
 – Sumy State University, Department of Economics and Business Administration, PhD student, specialty 08.00.03 – Economics and Management of the National Economy.
2011-2014 – Sumy State University, specialty «Science of law», junior specialist.
2013-2014 – Sumy State University, specialty «Business Economics» as a specialist. 
2009-2013 – Sumy State University, specialty «Business Economics», bachelor.

Informal education:

NetPeak, “Working with Text AI”, 12/16/2024
NetPeak, “Fundamentals of Artificial Intelligence”, 12/17/2024
NetPeak, AcademyOcean, Choice3, Ministry of Digital Transformation of Ukraine, Course “From Beginner to Expert in AI”, module “Deepening into the Possibilities of AI”, 10 hours, 01/27/2025

Achievement:
2015: diploma of the first degree at the All-Ukrainian thesis competition for students of higher educational institutions in the specialty “Enterprise Economics”.