Research activities
Thematic areas of research of the department:
- Marketing policy of the country, image of the country, macroeconomic stability: socio-ecological-economic processes, international marketing, modeling and forecasting in marketing, marketing of territorial communities.
- Digital-marketing: information technology marketing, SEO, web-analytics, e-commerce, consumer behavior in the digital environment, content marketing, digital communication channels, promotion in the digital environment.
- Green marketing: marketing of green production, energy efficiency, socially responsible marketing, non-profit marketing, gender and age profiles of society.
- Communication and sales activities, logistics: order portfolio management, distribution and commercialization of innovative products, supply chain management.
- Innovative trends in marketing: marketing innovations, innovations in marketing, innovative systems, marketing support for startups.
- Strategic marketing and cognitive technologies.
- Marketing and health management system.
Scientific Educational Center of Marketing Researches
Scientific Educational Center of Marketing Researches is a structural unit of Sumy State University within the Department of Marketing.
The purpose of the Center is to:
- conduct comprehensive scientific research,
- perform research works, grants, and projects,
- distribute and commercialize results of those researches,
- provide consulting and information-analytical services for enterprises, institutions, organizations for the development, and strengthening their competitive position in the market.
Head of the Center: Dr. Sc., Associate Professor Oleksii Lyulyov
Regulations on the Center
Scientific work with students
Iryna Vakulishyna
winner of the second stage of the All-Ukrainian competition of students’ research papers in the specialty “Economics and Management in the Trade”, awarded a diploma of the 3rd degree.
The theme of scientific work “Evaluation of the logistics infrastructure of the enterprise as a basis of its successful trade activity”.
Supervisor: Ph.D. Liudmyla Saher
Anastasiia Iliashenko
winner of the 4th All-Ukrainian competition of students’ diploma works of higher educational institutions in the specialty of “Marketing”, awarded a diploma of 3rd degree at the first level of higher education (bachelor level).
The theme of scientific work “Marketing activity research of the network “Pharmacy of the low prices”: theoretical and applied aspects”.
Supervisor: Ph.D. Liubov Syhyda
Yulia Shaforost
winner of the second stage of the All-Ukrainian competition of students’ research papers in the specialty “Economics and Management of the National Economy”, awarded a diploma of the 3rd degree.
The theme of scientific work “Green brand of the country and its competitiveness”.
Supervisor: Dr. Sc., Associate Professor Tetyana Pimonenko.
Anna Kolesnyk
winner of the second stage of the All-Ukrainian competition of students’ research papers in the specialty “Marketing”, awarded a diploma of the 3rd degree.
The theme of scientific work “Social media marketing as a tool for enterprise products promotion”.
Supervisor: Ph.D. Liudmyla Saher
Vladyslav Pravednyi
winner of the 4th All-Ukrainian competition of students’ diploma works of higher educational institutions in the specialty of “Marketing”, awarded a diploma of the 1st degree at the second level of higher education (master level).
The theme of scientific work “Search engine optimization in communication marketing systems”.
Supervisor: Dr. Sc., Professor Oleksandr Teletov