Research activities

Thematic areas of research of the department:

  1. Marketing policy of the country, image of the country, macroeconomic stability: socio-ecological-economic processes, international marketing, modeling and forecasting in marketing, marketing of territorial communities.
  2. Digital-marketing: information technology marketing, SEO, web-analytics, e-commerce, consumer behavior in the digital environment, content marketing, digital communication channels, promotion in the digital environment.
  3. Green marketing: marketing of green production, energy efficiency, socially responsible marketing, non-profit marketing, gender and age profiles of society.
  4. Communication and sales activities, logistics: order portfolio management, distribution and commercialization of innovative products, supply chain management.
  5. Innovative trends in marketing: marketing innovations, innovations in marketing, innovative systems, marketing support for startups.
  6. Strategic marketing and cognitive technologies.
  7. Marketing and health management system.
Individual grants for research internships > 50
International grants > 15
Research works commissioned by the MES of Ukraine >15
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Scientific Educational Center of Marketing Researches

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Scientific Educational Center of Marketing Researches is a structural unit of Sumy State University within the Department of Marketing.

The purpose of the Center is to:

  • conduct comprehensive scientific research,
  • perform research works, grants, and projects, 
  • distribute and commercialize results of those researches, 
  • provide consulting and information-analytical services for enterprises, institutions, organizations for the development, and strengthening their competitive position in the market.

Head of the Center: Dr. Sc., Associate Professor Oleksii Lyulyov 
Regulations on the Center

Scientific work with students

Iryna Vakulishyna
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winner of the second stage of the All-Ukrainian competition of students’ research papers in the specialty “Economics and Management in the Trade”, awarded a diploma of the 3rd degree.

The theme of scientific work “Evaluation of the logistics infrastructure of the enterprise as a basis of its successful trade activity”.

Supervisor: Ph.D. Liudmyla Saher

Anastasiia Iliashenko
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winner of the 4th All-Ukrainian competition of students’ diploma works of higher educational institutions in the specialty of “Marketing”, awarded a diploma of 3rd degree at the first level of higher education (bachelor level).

The theme of scientific work “Marketing activity research of the network “Pharmacy of the low prices”: theoretical and applied aspects”.

Supervisor: Ph.D. Liubov Syhyda

Yulia Shaforost
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winner of the second stage of the All-Ukrainian competition of students’ research papers in the specialty “Economics and Management of the National Economy”, awarded a diploma of the 3rd degree.

The theme of scientific work “Green brand of the country and its competitiveness”.

Supervisor: Dr. Sc., Associate Professor Tetyana Pimonenko.

Anna Kolesnyk
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winner of the second stage of the All-Ukrainian competition of students’ research papers in the specialty “Marketing”, awarded a diploma of the 3rd degree.

The theme of scientific work “Social media marketing as a tool for enterprise products promotion”.

Supervisor: Ph.D. Liudmyla Saher

Vladyslav Pravednyi
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winner of the 4th All-Ukrainian competition of students’ diploma works of higher educational institutions in the specialty of “Marketing”, awarded a diploma of the 1st degree at the second level of higher education (master level).

The theme of scientific work “Search engine optimization in communication marketing systems”.

Supervisor: Dr. Sc., Professor Oleksandr Teletov