Dr. Sc., Associate Professor

Head of the Department of Marketing, Associate Professor of the Department of Marketing

E-mail:  tetyana_pimonenko@econ.sumdu.edu.ua

Contact phone:  +38 0542 665-143, 5274
Office К2-126

Abstract of the candidate's dissertation

Abstract of the doctoral dissertation

Marketing Advanced;
Comsumer Behaviour;
Digital-маркетинг
Marketing for SMEs
Modern Marketing Techniques: Google Ads

Green Marketing, Green Brand, Green Investment, Green Economics, Green Bonds, Alternative Energy Resources; Environmental Management and Audit in Corporate Sector of Economy, Sustainable Development and Education

• "Green investing: cointegration model of transmission ESG effects in the chain "green brand of Ukraine - social responsibility of business" (0121U100468, Ministry of Education and Science of Ukraine), 2021-2023 years
• "Modeling mechanisms for minimizing energy efficiency gaps in the context of the Sustainable Development Goals: a communicative network of stakeholder interaction" (0120U102002, Ministry of Education and Science of Ukraine), 2020-2022 years. 
• “Foresight-forecasting the stability of the national economy: from socio-ecological and economic contradictions to the convergent model" (0117U003932, Ministry of Education and Science of Ukraine), 2017-2020 years.
  
  Co-executor:
  
• "Economic-mathematical modelling and forecasting, development of methodological and methodic principles for the creation of a road map for reforming the health care system in Ukraine, taking into account behavioural, social, economic and legal determinants" (funding of the Ministry of Education and Culture, April 16, 2021, No. 434, Agreement BF/24-2021)
• “Causal Modeling of Stakeholder Collaboration in Green Production: Congruence of Socio-Ecological and Economic Contradictions” (0119U101860, Ministry of Education and Science of Ukraine), 2019-2021 years.
• “Corporate Social and Environmental Responsibility for Sustainable Development: Partnership of Stakeholders in the Real, Financial and Public Sectors of the Economy” (0117U003933, Ministry of Education and Science of Ukraine), 2017-2020 years.
• “Economic-mathematical modelling of the mechanism for restoring public trust in the financial sector: a guarantee for the economic security of Ukraine” (0117U003924, Ministry of Education and Science of Ukraine), 2017-2020 years.
• “Organizational and economic mechanisms for stimulating renewable energy development in Ukraine” (0117U002254, Ministry of Education and Science of Ukraine).

PhD Students: Dubina Oleksii, Makerska Viktoria, Us Yana, Bruce Felix 

Doctoral Students: Honcharenko Tetyana

"Scientific conclusion" Economic justification for the artificial creation of restrictions on further sustainable development of the settlement by establishing in the development of its master plans, zoning plans and detailed plans of the maximum allowable height (storeys) of housing from the existing population and classification "(Getz I. V., agreement № 104 dated 01.06.2018)

"Assessment and development of proposals to improve search engine optimization" (Limited Liability Company "DIAS TIM", agreement № 53.19-2020.СП / 01 from 16.03.2020)

"Development of the web site of the Congress Center of Sumy State University. SEO", 2020

• Public organization "Center for Civic Education and Business Initiatives" (EDRPOU: 41758950)

• Honory Credential. The honorary researcher of the Department of Business Administration and Marketing, Faculty of Economics, ”1 Decembrie 1918” University of Alba Iulia (Alba Iulia, 6.12.2022)
• Honory Credential.  The researcher of the Academy of Economic Studies of Moldova (Chisinau, 06.12.2022).
• Winner of the competition "The best teacher in the eyes of students of the 2021-2022 academic year", Sumy State University
• Winner of the competition “The best scientific and pedagogical workers of the Educational and Scientific Institute of Business, Economics and Management”, 2021-2022 (Diploma I), Sumy State University
• Winner of the competition “The best scientific and pedagogical workers at Sumy State University”, 2021-2022 (Diploma II), Sumy State University
• Winner of the competition "Young Scientist of the Year" based on the results of activities in 2020 (Nomination "Management and Human Resources Management"), 2021
• Winner of the competition "The best young scientists of Sumy State University", Sumy State University, 2021
• Letter of thanks from the Ministry of Education and Science of Ukraine for many years of conscientious work, a significant contribution to the training of highly qualified specialists and scientific and pedagogical activities, 2021.
• 3rd place at the II stage of the All-Ukrainian competition of student research papers in the specialty "Economics and management of the national economy". Topic of the research paper: "Green brand of the country and its competitiveness" (student Shaforost Yu.)
• 2nd place at the All-Ukrainian competition for diploma theses of students of higher educational institutions in the specialty "Economics of Entrepreneurship" at the educational and qualification level "Master" (Student O.A. Shynkarenko)
• 1st place "Competition of cases in the field of economy, entrepreneurship, resource conservation and sustainable development"

Training in University of Arkansas  "Fundamentals of COIL Design and Facilitation for University of Arkansas" (20 hours, April, 2024)
Training in WSB University "Reinvention of European energy security within SDGs: the role of Ukraine”, (Dabrova Gornicza, Poland, 5.12-13.12.2022)
Training in WSB University, Erasmus+, (Dabrova Gornicza, Poland, 1.10-10.10.2022)
Training in "Modern business and marketing technologies: European experience", 40 hours, Firma Handlowo-Uslugowa "ROSLIN" (Poland, 1-10 October 2022)
Training in Stanislaw Staszic University of Applied Sciences in Pila "Trends in Marketing Research" (Pila, Poland), 150 годин (м. Познань, Польща, 14.04-14.05.2021).
Training in Institute for International Cooperation Development “Modern Marketing Research: Cognitive Technologies”, 150 hours (Poznan, Poland, 15 September – 15 October 2020).
Training in Institute for International Cooperation Development “Modern Trends in Marketing Research”, (Poznan, Poland, March-April 2020).
Training in University of Nebraska "Teaching Strategies for Virtual Classrooms Faculty Development Program” (Virtual class, USA,2020)
Scholarship holders of Fulbright Visiting Scholar Program (MA, USA, 2018-2019);
Scholarship holders of Latvian Government (Riga Technical University, 2018);
Scholarship holders of ITEC Program (India, 2018);
Scholarship holders of Erasmus+ program, University of Tartu (Estonia);
Training in Centre of Social Research (Igalo, Montenegro, 2018);
Scholarship holders of National Scholarship Programme of the Slovak Republic for the support of mobility of students, PhD students, university teachers, researchers and artists (2017).
Training in Lithuanian at Kaunas University of Technology „Economic basis of sustainable development and green economy: issues for Lithuania and Ukraine" (2016).
Training at Bloomberg Institute. Course: Bloomberg Market Concepts (BMC) (2016).
Training in Israeli Parliament, Jerusalem: "Greening of Parliaments – theoretical and practical issues for the Israeli Knesset and the Verkhovna Rada of Ukraine" (2016).
Training in Poland: Education for Sustainable Development "Engaging higher education in local and global challenges" (2016), "Scientific research with students at University: EU experience" (2016); "The European experience of organization the scientific, pedagogical and social work in Universities" (2015).
Training in Georgia, the Netherlands, Latvia.

2023 year

• International Scientific Conference “Emerging Trends in Economics, Culture and Humanities (etECH2023)”, (April 19-21, 2023, Riga, Latvia)
• International Conference on Decision making for Small and Medium-Sized Enterprises (DEMSME 2023) (18th - 19th May 2023, Opava, Poland)
• International Scientific Conference “2023 On Sustainable Regional Development: Economical, Management, Law And Technological Possibilities” (6- 7'th October 2023, Klaipeda, Lithuania) 

2022 year

• The 2nd Interdisciplinary Scientific Conference "Digitalisation and Sustainability or Development Management: Economic, Social, and Ecological Aspects" (September 15-16, 2022, London, UK) 
• International Scientific Conference „Emerging Trends in Economics, Culture and Humanities (etECH2022)’’ (2022, Riga, Latvia) 
• IX International Scientific Conference “Determinants of Regional Development” (27 - 28 October 2022, Pila, Poland)

2021 year

• International Interdisciplinary Scientific Conference "Digitalisation and Sustainability or Development Management: Economic, Social, and Ecological Aspects" (September 11-12, 2021, London, UK) indexed by Scopus
• International Scientific Online Conference“Innovation, Social and Economic Challenges”(25-26 November 2021, Sumy, Ukraine )
• International Scientific Conference „Emerging Trends in Economics, Culture and Humanities (etECH2021)’’ (2021, Riga, Latvia)
• VIII International Scientific Conference “Determinants of Regional Development” (21 - 22 October 2021, Pila, Poland). 
• XIVth International Scientific Conference  “2021 On Sustainable Regional Economical, Management, Law and Possibilities” (1-2 October 2021, Klaipeda, Lithuania)
• International Scientific Conference "The Role of Small Farms in The Sustainable Development of the Food Sector in Central And Eastern Europe" (10 September 2021, Pila, Poland) 
• 2^nd Multidisciplinary Conference for Young Researchers “Sustainable Development Trends and Challenges under COVID-19” (29-30 November 2021, Sumy, Ukraine) 
• VII International Interdisciplinary Scientific Conference “Social Development Towards Values Ethics – Technology – Society” ( 22-24 September 2021, Wisła, Poland)

2020 year

• International Scientific Online Conference “Innovation, Social and Economic Challenges” (1-3 December 2020, Sumy, Ukraine)