From November 14 to 30, 2024, teachers of the Department of Marketing of Sumy State University Oleksiy LYULYOV and Tetyana PIMONENKO took part in the scientific internship “From Mind to Market: Applying Neuromarketing Techniques for Business Growth Considering SDGs”, which took place at WSB University (Dombrowa Górnicza, Poland). The purpose of the internship was

On November 29, first-year students of the “Marketing” specialty visited the Museum of the History of Money. This excursion was an exciting journey into the past, where they had the opportunity to learn a lot of interesting things about the history of money and its development. During the excursion, future marketers

On November 15, first-year marketing students were on an excursion of the PUMB bank. The students learned about the significant role of marketing in promoting services and the bank’s image in the market, organizing marketing research to increase customer satisfaction, the bank’s successful advertising campaigns, the competitive advantages of PUMB services and mobile

Restless marketing students have completed the “Gender Economics” course from the CERGE-EI Foundation (Czech Republic). During two months, the students listened to lectures and performed several practical tasks by the leading lecturer, Ardiana Gashi (University of Pristina, Albania). The teacher from Sumy is Olena CHYGRYN. The language of the course is

On November 13, the fourth lecture by Serpstat service founder Oleg Salamaha was held. During the past two weeks, marketing students had a unique opportunity to deepen their knowledge of digital marketing and the use of the Serpstat service. The final lecture was devoted to analyzing the effectiveness of digital marketing. At

On November 5, 2024, the first lecture was held by Serpstat, a developer of a platform for SEO tasks managing. Marketing students of all courses joined the event. The first lecture was devoted to internet marketing and the basics of SEO. The speaker of the event – Oleg Salamakha, one

On November 11, 2024, an expert from Serpstat held the third lecture for marketing students. This time the focus was on the current issues of content marketing and gathering semantics using SERPSTAT. The speaker of the event, Oleg Salamakha, revealed in detail the key aspects of creating high-quality and relevant

On November 7, 2024, the second of the Serpstat lectures was held, dedicated to the basics of SEO, internal and external optimization. Learned a lot of interesting things about: key elements of content marketing; how to successfully implement Black Friday opportunities; main types of content and content marketing funnel; SEO

On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy – “Sugar”. Darya told about: cooperation with “BANDA Agency”; lack of customers as the main problem of most companies; awareness

On November 1, 2024, an open lecture was held with the participation of Daria Prykhodchenko, marketing director of the online edition of the bright side of the city of Sumy – “Sugar”. Darya told about: cooperation with “BANDA Agency”; lack of customers as the main problem of most companies; awareness