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Volodymyr Nesterenko, a graduate student at the Department of Marketing of the Institute of Business and Economics at Sumy State University, has joined the jury of Effie Awards Ukraine 2025, the most prestigious international award in the field of marketing communications.

On October 17, 2025, a lecture was held for 1st and 2nd year marketing students with a practitioner – Olga Finkilstein, co-founder of a professional cosmetics and feminine hygiene brand. The speaker focused in detail on the real challenges that entrepreneurs face when creating and promoting their own brand, frankly

On October 13–17, 2025, marketing students joined the large-scale online conference “Online Business Laboratory 2025” from the educational company Genius Space. This year’s event, as always, was distinguished by a rich program and a star-studded lineup of speakers, including: Olexiy Durnev (famous Ukrainian TV presenter, blogger and showman), Oles Tymofeev

On October 10, 2025, faculty members of the Marketing Department and BiEM students had a unique opportunity to participate in a significant event in the world of business and healthcare – the Forbes Health Conference.

On October 3, 2025, an informal meeting of #restless marketers of SumDU took place, dedicated to an inspiring film viewing. This time, the event was attended by students of the 1st, 2nd and 3rd years of the bachelor’s degree in the specialty “Marketing“, as well as teachers of the department.

On September 29, 2025, Associate Professor of the Department of Marketing Nataliia LETUNOVSKA began her scientific internship at the Poznań University of Economics and Business (Poland). Her host department is the Department of Commerce and Marketing. Nataliia has already had the opportunity to get acquainted with the staff of the

  On September 30, 2025, first and third year students of the Marketing specialty took part in the AI ​​Marketing Automation Day online conference by WebPromoExperts. This event was a great opportunity for students to see how basic theoretical concepts are implemented in practice using artificial intelligence and automation. The

At the end of September 2025, the official summary of the results of the All-Ukrainian competition of scientific papers, “Lessons from Cyprus for Ukraine’s Path to the European Union,” took place. It was initiated by the Embassy of Ukraine in the Republic of Cyprus in partnership with the Office of the Vice Prime Minister for European and Euro-Atlantic Integration of Ukraine and the Educational and Scientific Institute of International Relations of the Taras Shevchenko National University of Kyiv.

  On September 24, 2025, first-year marketing students joined a practical webinar on mistakes in targeting that blow up the budget. The event aroused considerable interest among beginners in the field of targeted advertising and gathered a large number of participants. Olga Polishchuk, a well-known marketer, targeting expert, entrepreneur, and

On September 23, 2025, third-year Marketing students, as part of the course Marketing Research (lecturer — N. Ye. Letunovska), attended a guest lecture organized by Khmelnytskyi University of Management and Law and the Ukrainian Marketing Association. The speaker of the event was Oleksandr Ustyan — an expert with over 14

From 12 to 19 September, the annual reporting of postgraduate students of the Marketing Department on the progress of their dissertations, the results of their publishing activity, the implementation of the curriculum and the testing of research results took place. We congratulate the postgraduate students on completing the reporting campaign.