We congratulate Associate Professor Nataliia Letunovska on being awarded a grant for a research fellowship at the Poznań University of Economics and Business (Poznań, Poland) during the fall semester of the 2025/2026 academic year (this became possible through a grant from Visegrad Fellowship Program). The project Nataliia will be working on

In May 2025, students from the Department of Marketing, together with Associate Professor Nataliia Letunovska, took part in an introductory tour of the NEVIPRINT workshop in Sumy, which specializes in Direct-to-Film (DTF) printing. Designer Yuliia Nelina introduced the inquisitive group to this cutting-edge technology used for printing on textile products, a method

On May 20, 2025, third-year marketing students had the opportunity to attend an online lecture as part of the “Business Planning” course (instructor – Doctor of Economics, Associate Professor Letunovska N. Ye.). The lecture was delivered by the Strategic Director of the I AM IDEA agency, Aram Simonyan, who shared

Lisa Shchegelska, a 2nd year marketing student, recently returned from international volunteering and shared her impressions of the trip: “Together with volunteers from Ukraine, France, Poland, Italy and Armenia, we held daily workshops for Ukrainian children who were forced to leave their homes due to the war: games, creativity, languages,

From May 12 to 16, 2025, teachers of the Marketing Department of Sumy State University took an active part in training specialists who provide support to war veterans and their family members. During the week, Associate Professor Yana KRYVYCH and senior lecturers of the Marketing Department Yevheniia ZIABINA and Liliia

On May 14, third-year marketing students, together with their lecturer from the Department of Marketing, Nataliia LETUNOVSKA, took part in a practical workshop focused on case studies related to the use of UX design in business. The event was led by Oleksii DELIUKOV, CEO of the research agency Research.ua, who

On May 6, 2025, the online conference “AI for Business 2025” was successfully held, bringing together leading experts in the field of artificial intelligence and business to discuss current issues of implementing AI in various fields. Participants had the opportunity to get acquainted with the latest trends and practical cases

On April 24–25, Associate Professor of the Department of Marketing, Nataliia LETUNOVSKA, took part in the prestigious International Conference on Sustainable Innovation and Emerging Trends in Business and Management (ICSIEM’25), held in Athens, Greece, at the University of West Attica. Her participation became possible thanks to the support of the

First-year Marketing students (groups MK-41, MK-42) took part in a practical training in Excel within the discipline “Information Systems in Marketing” (lecturer Yevheniia ZIABINA). The first-year students learned to use functions for data retrieval and calculations, which will help them effectively work with spreadsheets, analyze data, and create reports. The skills

On April 23, 2025, an All-Ukrainian professional seminar was held, dedicated to the issues of ensuring the quality of higher education in the field of economics and management. Its participant was the guarantor of the educational and professional program Marketing speciality 075 Marketing for the first (bachelor’s) level of higher

On April 26, first-year students of the Marketing specialty (MK-41, MK-42) as part of the study of the discipline “Information Systems in Marketing” (lecturer Yevhenia ZIABINA) joined the  webinar “Metrics that help marketers achieve business goals” by Choice31. The speaker of the event was Oksana Verlan – Client Service Director

On April 25, 2025, on the eve of the start of pre-graduation internship, orientation meetings were held for 4th-year bachelor students. From April 28, future specialists will begin their internship (practical training), which will become an important stage in the preparation of their diploma projects. The key participants of the