News of the Department of Marketing

CONGRATULATIONS ON THE DAY OF KNOWLEDGE AND THE BEGINNING OF THE NEW SCHOOL YEAR!
Dear students, congratulations on the day of knowledge and the beginning of the new academic year! We wish to implement everything planned in the coming academic year. Let the educational process bring joy and satisfaction, usefulness and quality. Great prospects and easy learning!

NEW EXPERIENCES AND UNFORGETTABLE IMPRESSIONS FROM A SCIENTIFIC INTERNSHIP AT THE UNIVERSITY OF LIVERPOOL
In the summer, for six weeks, Head of the Department of Marketing Oleksii LYULYOV, Associate Professor Nataliia LETUNOVSKA and Senior Lecturer Anna ROSOKHATA underwent a scientific internship at the University of Liverpool (one of the best higher education institutions in the UK, including in the TOP-100 universities of the world

CONGRATULATIONS ON THE INDEPENDENCE DAY OF UKRAINE!
Happy Independence Day of Ukraine! We wish you a rich, bright, carefree, exciting and prosperous life in our beloved free and independent country.

CONGRATULATIONS ON THE NATIONAL FLAG DAY OF UKRAINE!
Congratulations on the National Flag Day of Ukraine! We wish that the blue sky is peaceful and clear, and the yellow wheat fields give a good harvest. Let the country grow and prosper, and let the flag of Ukraine fly proudly in the heights, catching only the fair wind of great

INTENSIVE FOR EXPERIENCED SCIENTISTS ON THE PRINCIPLES OF TRANSPARENCY IN SCIENTIFIC PUBLISHING ACTIVITIES
On August 13, 2023, the last seminar from the cycle “Principles of transparency and best practices in scientific publishing: an intensive for experienced scientists” was held. The lecturer of the event was Yuri BILAN, professor of the Department of Marketing of Sumy State University, director of the scientific publishing house

PRINCIPLES OF TRANSPARENCY IN SCIENTIFIC PUBLISHING ACTIVITIES FOR EDITORIAL STAFF
On August 12, 2023, the second seminar from the cycle of intensives was held on the topic “Principles of transparency and best practices in scientific publishing: an intensive for editorial staff.” The lecturer of the seminar was Yuri BILAN, professor of the Department of Marketing of Sumy State University, director

INTENSIVE FOR PHD STUDENTS ON THE PRINCIPLES OF TRANSPARENCY AND BEST PRACTICES IN SCIENTIFIC PUBLISHING ACTIVITIES
On August 11, 2023, the first event of the cycle of intensives on the topic “Principles of transparency and best practices in scientific publishing: an intensive for graduate students” took place. The lecturer of the event was Yuri BILAN, professor of the Department of Marketing of Sumy State University, director

CYCLE OF INTENSIVES ON THE PRINCIPLES OF TRANSPARENCY AND BEST PRACTICES IN SCIENTIFIC PUBLISHING ACTIVITIES
On August 11-13, 2023, the cycle of intensives “Principles of transparency and best practices in scientific publishing” will take place. Yuriy BILAN, professor of the department of marketing, director of scientific publishing house Center of Sociological Research, will be the lecturer of the event. The following intensives will be held:

DEEPENING KNOWLEDGE ABOUT USING KOHONEN’S SELF-ORGANIZATION MAPS
On July 25-27, 2023, teachers and graduate students of the Department of Marketing became participants in the professional development program “Self-organizational maps of Kohonen in the work of a scientist.” The speaker of the events was Olena ZARUTSKA – doctor of economic sciences, associate professor; Head of the Finance, Banking

MARKETING IN DIGITAL ENVIRONMENT: A NEW TEXTBOOK BY TEACHERS OF THE DEPARTMENT OF MARKETING
A new English-language edition of the textbook “Marketing in Digital Environment” has been published. A team of the tireless collective of the Department of Marketing prepared its content. The textbook contains seven important chapters on the basics of e-business, content and digital marketing, and the creation and promotion of web resources,

CONGRATULATIONS ON THE SUCCESSFUL FINISHING OF THE COURSE FROM PROMETHEUS
As part of the “Marketing Pricing” discipline, second-year marketing students listened to the online course “Marketing: Developing and Selling a Value Proposition” from Prometheus, Ukraine’s largest online education platform. Congratulations student on the successful completion and obtaining a certificate: Tуtiana Bolotna, Karina Lisachenko, Valeriya Novakivska, Karina Opara, Veronika Pavlenko, Maria Prikhodko, Anton Romanov, Bohdana Rudenko, Maryna Steshenko, Daryna Chayka, Rostislav Malik.

NEW KNOWLEDGE IN RELATED FIELDS OF HUMAN HEALTH: SEMINAR ON THE FEATURES OF THE INFLUENCE OF ALCOHOL ON VISUAL PERCEPTION
Associate Professor of the Department of Marketing Nataliia Letunovska participated in a scientific seminar organized by the Institute of Public Health of the University of Liverpool, conducted by Ph.D. Senior Lecturer Alexis Makin, who is a specialist in the field of neuro research, which is devoted to the analysis of