News of the Department of Marketing

News

WHY DO WE NEED A PERSONAL BRAND

Studying has just begun, and the restless are already gaining momentum… On September 5, second-year masters studying Strategic Marketing Management (MK.m-21, teacher Olena Chygryn) joined a webinar by Sasha Dmitrieva, a producer and strategist, the founder of the SUNSHINE agency.  The meeting was interesting and useful; the key questions were:

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News

CONGRATULATIONS ON THE NATIONAL FLAG DAY OF UKRAINE!

Congratulations on the National Flag Day of Ukraine! We wish that the blue sky is peaceful and clear, and the yellow wheat fields give a good harvest. Let the country grow and prosper, and let the flag of Ukraine fly proudly in the heights,  catching only the fair wind of great

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DEEPENING KNOWLEDGE ABOUT USING KOHONEN’S SELF-ORGANIZATION MAPS

On July 25-27, 2023, teachers and graduate students of the Department of Marketing became participants in the professional development program “Self-organizational maps of Kohonen in the work of a scientist.” The speaker of the events was Olena ZARUTSKA – doctor of economic sciences, associate professor; Head of the Finance, Banking

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News

CONGRATULATIONS ON THE SUCCESSFUL FINISHING OF THE COURSE FROM PROMETHEUS

As part of the “Marketing Pricing” discipline, second-year marketing students listened to the online course “Marketing: Developing and Selling a Value Proposition” from Prometheus, Ukraine’s largest online education platform. Congratulations student on the successful completion and obtaining a certificate: Tуtiana Bolotna, Karina Lisachenko, Valeriya Novakivska, Karina Opara, Veronika Pavlenko, Maria Prikhodko, Anton Romanov, Bohdana Rudenko, Maryna Steshenko, Daryna Chayka, Rostislav Malik.

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