News of the Department of Marketing
Marketing technologies in the field of health advocacy and anti-smoking social movement
This Monday, Nataliia Letunovska, Associate Professor of the Department of Marketing, as part of implementing the Jean Monet project, conducted the lecture, which was timed to the World No Tobacco Day. The main issues discussed during the lecture were the harm to the human body from the use of tobacco
DOES THE UNIVERSITY NEED A BRAND
We invite you to join the discussion on the topic: “Does the university need a brand: let’s think together on the example of Sumy State University”. The event will take place on November 22 from 2:00 p.m. in an offline format. Speaker: Maryna Osyukhina, head of the Media Center of
THE BEST STUDENT HAS BEEN REVEALED
The best student has been revealed… The winner of the competition “Best Student of Sumy State University in 2023” became Kateryna SHEVCHENKO, a student of Academic and Research Institute of Business, Economics and Management. Congratulations to the winner!
CONGRATULATIONS ON INTERNATIONAL STUDENT’S DAY
Congratulations on International Student Day! Let the university years become for you a time not only of study, but also amazing discoveries, interesting meetings and joyful moments. We wish you great aspirations and unbridled enthusiasm!
DIVING INTO THE MODERN ADVERTISING MARKET
On November 16, 2023, within the discipline of Marketing Advanced (teacher Tetiana PIMONENKO), Basics of Marketing Activity (teacher Liliya KHOMENKO), students of 1-4 years attended an interesting lecture-discussion on the topic “Modern trends in marketing”. The speaker of the event – Volodymyr Rudyka, the founder and CEO of the “RG
Investigating opportunities for crowdfunding for environmentally and socially oriented goods/services and for the promotion of healthy behavior
Anna Rosohata, a senior lecturer at the Department of Marketing, conducted a practice-oriented event – a workshop for course participants on the topic “Crowdfunding of a social and environmental direction: global experience and opportunities for Ukraine.” At the event, successful cases of European representatives and opportunities for Ukrainians in the
“Healthy behavior and motivation of consumers: EU and Ukraine” course lectures were held
Senior lecturer of the Marketing Department, Candidate of Economic Sciences Anna Rosohata conducted several lectures from the cycle of the course “Healthy behavior and motivation of consumers: EU and Ukraine” for students of the marketing specialty of the 3rd year of study. The lectures were interactive using modern data presentation
CONGRATULATIONS TO YANA KRYVYCH!
Happy Birthday! We wish you the most…most…most exciting dreams come true! Let unforgettable memories, happy moments, bright events and warm sunny days create wonderful weather in your life!
CONGRATULATIONS TO OLEH OLEFIRENKO WITH THE AWARD OF THE ACADEMIC TITLE OF PROFESSOR OF THE DEPARTMENT OF MARKETING
We sincerely congratulate Oleg OLEFIRENKO, Doctor of Economic Sciences with the award of the academic title of professor of the Department of Marketing. We wish further scientific achievements and realization of all creative ideas.
CANNES LIONS ARE INSPIRING
On November 8, 2023, an open lecture was held on the topic “Advertising campaigns: idea, logic, implementation. Cannes Lions 2023 cases”. The speaker of the event – Volodymyr NESTERENKO, head of the marketing department of “Skarbnytsia” and “Technoskarb” companies, shared advices: how to develop curiosity; where to get ideas for
HENRIK DZVIHOL – HONORARY DOCTOR OF SUMDU
Henrik Dzvigol was awarded the honorary title of “Honorary Doctor of Sumy State University” for his significant personal contribution to the development of international cooperation in scientific and educational activities. Henrik Dwigol is a well-known scientist in the field of management and marketing, which is confirmed by various awards and
MARKETING IN THE CRYPTO ENVIRONMENT
On November 3, 2023, the first-year postgraduate student of the Department of Marketing – Serhiy Syniagovskyi attended the interesting event “Incrypted Kyiv Meetup #2” dedicated to cryptocurrencies and digital assets. Incrypted is the leading cryptomedia in Ukraine, which since 2017 has been forming a community to study blockchain technologies and