Nataliia Letunovska, associate professor of the Department of Marketing, received a grant from the Fulbright Academic Exchange Program for a research internship at Pennsylvania State University (USA) in the fall of 2024.
This program aims to exchange specialists between Ukraine and the United States of America and to develop science and education comprehensively.
Nataliia's scientific research, which will be conducted in the USA, is related to the use of AI technologies in creating public awareness of healthy nutrition, stimulating conscious consumer behavior and public involvement in companies' marketing activities in the public catering field and healthy products manufacturing.
Nataliia aims to find out the explicit and implicit incentives that influence people when choosing food products, in particular in the "healthy" category, and to determine the marketing tools that are the most effective for further promoting the idea of developing a healthy personality in Ukraine, which begins with the "inner" self, namely with what we consume.
Congratulations to Natalia and we wish you the realization of your academic plans and an unforgettable trip to the internship country!