News of the Department of Marketing
CONGRATULATIONS ON CRISTMAS
Merry Cristmas! We wish that love and harmony always reign in your home, that small miracles happen every day, and fate gives pleasant surprises.
Lectures within the Jean Monnet Module “Healthy Economy and Policy: European Values for Ukraine”
In September-December 2023, Nataliia Letunovska conducted a series of lectures on the course “Healthy Regional Development: Best European Practices” for students of various specialties within the framework of the Jean Monnet Module “Healthy Economy and Policy: European Values for Ukraine” (HEPE4U). The lectures were interesting and valuable for students. In
DEFEND OF MASTER’S WORKS
The end of the year is the time when the results of the work are summarized… On December 18-20, 2023, irrepressible marketers held the defense of the students qualification papers of the Master’s level of full-time and part-time education. Students presented their research in an online format, demonstrating a wide
SCIENTIFIC VIRTUAL CLASSROOM GAINS MOMENTUM
The unique scientific virtual class, which connected students of the University of Applied Sciences named after Stanislav Stashits in Pila and Sumy State University, continues its work from November 27, 2023 and will last until December 29, 2023. The main topic of virtual classes is “Marketing trends: new waves and
WE VISITED FEDORIV AGENCY
Thanks to the unrestless movement of teachers and students, students had the opportunity to go to Kyiv to one of the coolest marketing agencies in Ukraine! It was a powerful and inspiring meeting that showed how marketing works in practice, using the example of well-known brands (Rozetka, Nova Poshta, Diya,
New challenges for teachers of the course «Promotion EU cohesion policy in sustainable competitiveness in the regions»
At the beginning of December, the cycle of classes on the “EU Cohesion Policy: Features of Promotion for the Formation of Sustainable Competitiveness of Regions” ended. Students of the Institute of Business, Economics, and Management and the Medical Institute of Sumy State University joined the course. The teachers of this
A training series was held on the topic: “Trading platforms in Ukraine and world experience”
On November 23 and 30, a training series for students of the “Marketing” specialty took place: “Trading platforms in Ukraine and world experience”, conducted by Anna Rosohata, Ph.D., senior lecturer of the Department of Marketing. In two parts of the training, the participants got acquainted with the available opportunities for
SCIENTIFIC VIRTUAL CLASSROOM FOR THE RESTLESS
On November 27, 2023, a joint scientific virtual class started its work, which united students of two outstanding universities – Stanislav Stashits University of Applied Sciences in Pila and Sumy State University. The program will last until December 29, 2023. The main topic of the virtual classes is “Marketing trends:
CONGRATULATIONS TO ALEKSY KWILINSKI
Happy Birthday! May everything be successful and dreams come true! Let the source of all kinds of gains be filled, and fate smiles with new unstoppable accomplishments!
MARKETING FOR THE PROMOTION OF A HEALTHY LIFESTYLE AMONG YOUTH
On November 23, we had an exciting event timed to the International No Smoking Day. Nataliia LETUNOVSKA, Associate Professor of the Department of Marketing, conducted the lecture with students of Konotop Industrial and Pedagogical College of Sumy State University (Konotop). The lecture was devoted to the use of marketing tools
The features of using marketing in issues of a healthy lifestyle
On November 23, 2023, Nataliia Letunovska conducted a lecture for the students of Konotop Industrial and Pedagogical College of Sumy State University (Konotop) about the use of marketing tools to promote a healthy lifestyle among the population of Ukraine (in the framework of the international educational project of the Jean
HOW THE SUMDU BRAND IS FORMED
On November 22, a practice-oriented event was held for 1-2 year marketing students. The topic of the meeting: “Does the university need a brand: let’s think together on the example of Sumy State University.” Speaker: Maryna Osyukhina, head of the Media Center of Sumy State University. They talked about the