On February 20, during the lesson of "Public Relations" (teacher Lilia KHOMENKO), 2nd year students joined the online conference "Promotion on the West". It was organized by SendPulse, a single platform for marketing and sales.
One of the speakers of the event - Mykhailo Dubchak, co-founder of the digital agency ADS Wind & adsquiz.io service, spoke about the differences in the work of a marketer with Ukrainian and Western clients.
The speaker explained why an effective Ukrainian case, translated into English and launched on the Western market, will not work. Mykhailo Dubchak shared his experience of how to act as a Ukrainian marketer in order to succeed in the foreign market, what to pay attention to and what to consider in your work.
The event made it possible to immerse yourself in the atmosphere of the "West" and see new opportunities for Ukrainian marketers.