News of the Department of Marketing

News

HOW TO BUILD A STRONG COMPANY BRAND

On March 19, marketing students of the second year of the bachelor’s degree in the framework of the disciplines “Public Relations” and “Marketing Communications-2” (teachers Lilia KHOMENKO and Oleksandr IVANOV) attended a master class on the topic “How to build a strong company brand to increase its profitability.” The speaker

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News

UNFORGETTABLE EXPERIENCES FROM “E-MPOWER: SHAPING DIGITAL CITIZENS”

As a part of the “ERASMUS+” program, 2nd-year students Anna KORZH and Anastasia BUDYONNA took part in the youth exchange “E-mpower: Shaping Digital Citizens” in Arnhem (Netherlands) from February 24 to March 2, 2024. Representatives of 7 countries participated in the project: Ukraine, Turkey, Azerbaijan, the Netherlands, Hungary, Bulgaria, Poland.

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News

10 LIFE LESSONS ABOUT MARKETING

Today, our unrestless marketing students of the 1st-3rd years within the disciplines “SMM”, “Marketing pricing”, “STP-marketing” and “Business Planning” (teachers Yana KRYVYCH, Liliya KHOMENKO, Mariya MINCHENKO, Nataliya LETUNOVSKA) will talk with the director of the sports club PAPA GYM, marketer Daria Stetsenko. During the meeting, Daria shared her own secrets

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News

NEW HORIZONS FOR SCIENTIFIC RESEARCH

On March 11, 2024, PostDoc student of the Department of Marketing, PhD, senior lecturer, Anna ROSOKHATA, started a research internship at the University of Liverpool (United Kingdom). The internship will continue 3 weeks, and its main goal is to learn British colleague’s experience in marketing in order to comply with

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News

BUILDING A PERSONAL BRAND: ONLINE INTENSIVE

Restless masters joined the modern experience of creating a personal brand. Expert Sasha Dmytrieva, CEO of the SUNSHINE production agency, author of the video course “Personal Brand: From A to the First $1,000” offered a three-day intensive on the intricacies of building a personal brand. The online webinar discussed the

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News

CLIMATE CHANGE ECONOMICS: EXPERIENCE FROM THE LEADING SCIENTISTS

The restless joined a new international project from the CERGE-EI Foundation (Prague, Czech Republic), within which students began to study the discipline “Climate Change Economics” in English. The course is accompanied by the professor of the Department of Marketing, Olena CHYGRYN, from Sumy University. Lectures by Dr. Sylvester van Koten

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HEPE

Dissemination of project results at the international level

On March 1, 2024, a member of the Jean Monnet “Healthy Economy and Policy: European Values for Ukraine” module implementation team, Nataliia LETUNOVSKA, joined the reporting meeting organized as part of the work of the Food Decisions Research Laboratory, School of Hospitality Management, Penn State University (Pennsylvania, USA), the purpose

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News

HEALTHY EATING BEHAVIOR STRATEGIES

On March 1, 2024, Nataliia LETUNOVSKA joined the online meeting organized by the Food Decisions Research Laboratory, School of Hospitality Management, Penn State University (Pennsylvania, USA). The purpose of them is cooperation and exchange of views between researchers from different countries on issues the study of consumer eating behavior and the formation of a

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News

PROMOTING ON THE WEST AS NEW OPPORTUNITIES FOR MARKETERS

On February 20, during the lesson of  “Public Relations” (teacher Lilia KHOMENKO), 2nd year students joined the online conference “Promotion on the West”. It was organized by SendPulse, a single platform for marketing and sales. One of the speakers of the event – Mykhailo Dubchak, co-founder of the digital agency ADS

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HEPE

Studying marketing cases together with the students of the course “Healthy Behavior and Motivation of Consumers: EU and Ukraine”

As part of the course “Healthy Behavior and Motivation of Consumers: EU and Ukraine,” project manager Anna Rosohata explores the marketing aspects of building a socially responsible business based on sustainable development with the course participants. Accordingly, together with the students, we discussed and researched case tasks and interesting situations

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