Olena Chygryn
Scientific degree, title:
Position:
Deputy Chief of the Department for Practice-Oriented Student Study and Integration Relations with HR Customers.
Main disciplines:
Strategic marketing-management;
Brand-management;
International marketing;
Global trends in marketing.
Supervisor of PhD student, Doctoral Students and Students:
Ilyashenko Anastasia Hrygorivna (2021), “Socially responsible marketing of enterprises in the conditions of Industry 4.0”
Kornienko Yaroslav Volodymyrovych (2022), “Formation of green competitiveness of the country: marketing determinants”
Ushkalov Mykola Viktorovych (2022), “Marketing determinants of competitive strategies of corporate enterprises”
Davydenko Dmitry Andriyovych (2023), “Green marketing in the energy sector: the role of environmental awareness in advertising campaigns”
Research interests:
green marketing, green competitiveness, corporate governance, alternative energy economics.
Scientific projects:
Head of the research project “Innovative transformations in energy for sustainable development and national security: smart technologies and environmental responsibility” (0122U000788), 2022-2024.
Co-executor of the research project “Economic-mathematical modeling and technologies of cross-border energy security management in the conditions of military actions and post-war reconstruction”, (0123U101920), 2023-2025.
Head of research project “Causal Modeling of Stakeholder Collaboration in Green Production: Congruence of Socio-Ecological and Economic Contradictions” (0119U101860), 2019-2021
Co-executor of the international grant Ukraine-Lithuania: “Development of Institutional and Economic Foundations for Sustainable Development and Green Economy at the Regional Level”, 0116U007179 (2016)
Co-executor of research project “Modeling mechanisms for minimizing energy efficiency gaps in the context of the Sustainable Development Goals: a communicative network of stakeholder interaction” (0120U102002, Ministry of Education and Science of Ukraine), 2020-2022 years
Education and work experience:
2024 – Present Editor in Chief of the scientific Economic sustainability and business practices
2021 – Present Member Ukraine Association of Marketing
2021- Present Member European Marketing and Management Association (EUMMAS)
1 Nov 2020–27 Apr 2021: Doctoral program graduation. Dr. Sc. thesis “Marketing Determinants of Green Competitiveness”, speciality: Economics and Management of Enterprises.
5 Jul 2020 – Present Member European Organization of Scientific Research and Doctoral Studies.
2020 – Present Member of the editorial board of the scientific journal “Innovative Marketing” (Scopus)
2019 – 2022 Director for Brand Management and Advertising and Information Activities, Oleg Balatsky Academic and Research 2024 Associate Professor, Department of Marketing, Academic and Research Institute of Business, Economics and Management, Sumy State University.Institute, Sumy State University.
2019 – 2024 Associate Professor, Department of Marketing, Academic and Research Institute of Business, Economics and Management, Sumy State University.
2018-2019 Deputy Director for International Affairs, Oleg Balatsky Academic and Research Institute, Sumy State University.
2006 – 2019 Associate Professor, Department of Economics, Entrepreneurship and Business Administration, Oleg Balatsky Academic and Research Institute, Sumy State University.
2006 Associate Professor’s Degree in Economics (02DC№011669).
2003 Diploma of Candidate of Economic Sciences (DK № 019216) in the specialty “Nature Use of Economic and Protection of Environment”. Theme of the dissertation research: “Organizational and economic bases of corporate management ecologization”.
1998-2001 Postgraduate Studies, Department of Economics, Sumy State University.
1998 Diploma of Economics of Enterprise (SM № 10613349), Sumy State University.
1993-1998 Student, Faculty of Economics, Sumy State University.
Training:
Advanced training:
December 2024: distance express course “Fundamentals of testology and test task development”. (Kyiv. 1.0 ECTS, 30 hours).
November 2024: Local instructor from the CERGE-EI Foundation (Prague, Czech Republic), support for the course “Gender Economics”
October 2, 2024: Research4Life/ASSAF/DOAJ training, accredited course
July 18-21, 2024: Project Management Training for Humanitarian and Development Professionals (Greece)
February 28, 2024: Pedagogical Training for Local Instructors from the CERGE-EI Foundation (Prague, Czech Republic)
October 24, 2023: Online lecture “Tightness and Closeness as cultural factors: an application to explain vaccination attitudes” (Ukraine)
08/11/23 – 08/13/23: Intensive course “Principles of Transparency and Best Practices in Scientific Publishing” (Ukraine)
July 25, 23 – 07/28/23: Advanced training program “Kohonen’s self-organization maps in the work of a scientist”, Ukraine (JV No. 05408289 / 1928-23).
June 2023: Distance express course “Fundamentals of testology and development of test tasks”. Practical part: development and examination of tasks of the EFVV subject test on management and administration (June, 2023, Kyiv. 1.0 ECTS, 30 hours).
November 2021: Online conference from SendPulse. “Online sales”. (Ukraine)
17-26.05.2021: «Quantitative and qualitative sociological methods in the work of scientists» (SP №05408289/1793-21, 1,0 ECTS, 30 hours, 2021)
03-06.11.2020: ““Promotion of educational services, or why a teacher needs copywriting” (SP № 05408289 / 2386-20, 1.0 ECTS, 30 hours, 2020)
1.12.2020: “Strengthening scientific capacities and cooperation of Ukrainian universities in AgriSciences” (Czech Republic)
Achievement:
2nd place at the 2nd stage of the All-Ukrainian Student Paper Competition in the specialty “Economics of Environmental Management and Environmental Protection” (student Haag V.Kh., 2021)
3rd place at the 2nd All-Ukrainian Olympiad in the discipline “Economics of Environmental Management” (student Globa A., 2019).
2nd place at the 2nd stage of the All-Ukrainian competition of student scientific works in the specialty “Economics of Environmental Management and Environmental Protection” (student Us Ya.O., 2018)
2nd place at the 2nd stage of the All-Ukrainian competition of student scientific works in the specialty “Economics of Environmental Management and Environmental Protection” (student Chasnyk Yu.M., 2013)
2nd place at the 2nd stage of the All-Ukrainian Olympiad in the discipline “Economics of Environmental Management” (student Chasnyk Yu.M., 2012).
1st place at the 2nd stage of the All-Ukrainian competition of student scientific works in the specialty “Economics of Environmental Management and Environmental Protection” (students Gibner L.K., Khakimova E.R., 2011)
Member of the editorial board of “Business Ethics and Leadership journal”.
Member of the editorial board of “Innovative Marketing” journal (Scopus).
International projects:
- Jean Monnet Module 101085427 GCAM — ERASMUS-JMO-2022-HEI-TCH-RSCH “Green Campus Strategies: EU Experience for Ukrainian Universities”, 2022-2025
- Jean Monnet Module 620232-EPP-1-2020-1-UA-EPPJMO-MODULE «EU Carbon-free economy: best practices for Ukraine» 2020-2023.
- Jean Monnet Module 573581-EPP-1-2016-1-UAEPPJMO-MODULE on “EU trade opportunities and challenges for Ukraine”.
- Ukrainian-Lithuanian project. “Development of institutional and economic basis for sustainable development and green economy forming at regional level for 2016-2017 years.
Management of economic contract research projects:
1. “Strategic directions of restoration and transformation of the Ukrainian transport system of international cargo transportation in wartime”, customer FOP Starchenko S. (51.20-2024.SP/01), 2024
2. “Analysis of the market of ophthalmological services in Ukraine”, customer LLC “Med-Soyuz” (53.19-2024.SP/02), 2024
International programs:
Internship (2023) at the Silesian University of Technology (Gliwice, Poland. 14-23.06.2023). Topic: “Smart Public Space in Prosumer Energy Transition”.
Internship (2021) at the Stanisław Staszyc University of Applied Sciences (Pila, Poland). Topic: “Modern Trends in Marketing Research”.
Theme: Sustainable Development Goals: Challenges and Prospects.
Internship (2017). Institute of Energy and Resources (New Delhi, India).
Topic: An Integrated Approach to Sustainable Development.
Internship (2016). Parliament of Israel (Jerusalem, Israel).
Topic: Green Parliament – theoretical and practical issues of implementation in Israel and Ukraine.
Internship (2016) at Kaunas University of Technology “Economic Fundamentals of Sustainable Development and Green Economy: Challenges for Lithuania and Ukraine”.