Cohesion policy implementation in the region's development

In November, Liudmyla Saher, Nataliia Letunovska, and Anna Rosokhata held a series of open online lectures in the course "Promotion EU cohesion policy in sustainable competitiveness in the regions", which is implemented following the Jean Monnet Module "Healthy Economy and Policy: European Values for Ukraine" (101047530 - HEPE4U - ERASMUS-JMO-2021-HEI-TCH-RSCH). All lectures were divided into thematic modules, which contained theoretical and practical cases regarding implementing the policy of cohesion in the development of regions.

During the classes, the participants discussed the possibilities of implementing the "cohesive country" priority at the regional level. In addition, during the round tables and debates, the prospects and threats of using cohesion as a part of regional competitiveness growth were determined.

PROactive week "HEALTH AND WELL-BEING. THE REGION AND YOU": expanding horizons

An active week of workshops, "HEALTH AND WELLBEING. REGION AND YOU", lasted from November 14 to 18, 2022, and was held within the framework of our Erasmus + project, implemented at the Department of Marketing, has ended.
The active week included educational lectures from the project implementers at the Department of Marketing – lecturers Liudmyla Saher, Nataliia Letunovska, and Anna Rosokhata. On November 15, the event participants learned more about the project team, gained new knowledge about health marketing trends, and also learned interesting information about the gentrification of regional development and how it affects technology.
On November 17, the participants of the active week met with a business representative – Volodymyr Nesterenko, Marketing Director of «Skarbnytsya» and «Tekhnoskarb» companies. Mr. Volodymyr shared his professional experience and gave practical examples of how the implementation of special projects can affect the healthy development of regions.

EU cohesion policy: essence and features

From May to October, executors of the Jean Monet Module "Healthy Economy and Policy: European Values for Ukraine" (101047530 – HEPE4U – ERASMUS-JMO-2021-HEI-TCH-RSCH) Liudmyla Saher and Nataliia Letunovska held a course of lectures "EU cohesion policy: essence and features". In particular, the topics of the classes were formed around the following issues:

• Regional policy as the policy of states concerning their territories;

• European experience of cohesion policy implementation;

• Implementation of cohesion policy in Ukraine.

These lectures were implemented as part of the course "Promotion EU cohesion policy in sustainable competitiveness in the regions".

CLUSTERING CONSUMERS OF HEALTHY PRODUCTS AND PREDICTING THEIR BEHAVIOR

The implementation of Jean Monnet's project "Healthy Economy and Policy: Europe Values ​​for Ukraine" covers an overview of a wide range of applied analysis tools. This week, Nataliia Letunovska conducted an online lecture for students of marketing. In particular, she shared her research with Project Manager Saher Liudmyla on determining the trends in the parameters of product selection, such as the price, information support, and healthy image of the manufacturer.

The lecturer and listeners outlined the prospects for further research in the selected field and directions of marketing investigations on this issue.

We invite you to visit our YouTube channel

We are expanding the scope of our project and have news for you: we have created a YouTube channel, which we have already started to manage.
On the channel, you can already watch videos on the following topics:
- "European values for Ukraine";
- "European Marketing Methods for Ukraine";
- "Basics of environmental marketing". 
Regularly, on the channel, we will teach training courses, lectures, and seminars. Conduct workshops and share our knowledge. 
We will also launch live broadcasts, analyze topical issues, and conduct webinars and discussions. We will involve experts (entrepreneurs, NGOs, and local authorities) in the conferences to discuss project issues. 

HOLISTIC PERSONAL HEALTH: TRENDS IN UKRAINE AND EUROPE'S EXPERIENCE

At the lecture session, marketers discussed the components of holistic health - what (medical or mental factors) are emphasized by leading facilitators of the concept of comprehensive personal healthcare. Whether the psychological determinants of a healthy lifestyle gained popularity in Ukraine and what a healthy lifestyle and thinking are – all this and not only this was the subject of discussions. The meeting ended with a case study, which consisted in building trend models of changes in indicators of healthy behavior of individuals (the number of visitors to sports sections, the amount of fruit and vegetable consumption, the number of vaccinated people, etc.).

The students liked the proposed format of the class and ideologically inspired the team implementing the Jean Monet project "Healthy Economy and Policy: European Values ​​for Ukraine" to conduct research in the region's health management field.

Launching social networks: Facebook

A Facebook page was created to spread the project idea among a broad audience. The page will help you learn about a healthy economy, politics, and European standards in a convenient application.
The project aims to share EU knowledge and experience that can be applied in our country. The project team comprises three young women scientists with experience researching healthy regional development (read more on our Facebook page).

Trends in healthy regional development

In early May, as part of the Jean Monnet project, Nataliia Letunovska, Associate Professor of Marketing Department, gave an introductory lecture to students majoring in Marketing on trends in regional development and its coordination within the EU. Particular emphasis is placed on the retrospective analysis of already implemented (for a comprehensive understanding of the history of the subject) and existing programs to support the healthy development of territorial units, including Cohesion Policy, EU4Health. The lesson ended with a discussion on the definition of "healthy regional development" and what it includes, which allowed to create a comprehensive morphological map of the studied concept.

 

 

Launching social networks: Instagram

Dear followers, we hasten to inform you that our Instagram page is already created and functioning. 
Access by the link: https://www.instagram.com/ h.economy_ukr_eu/
On the page, you will be able to get acquainted with the team of three young women - scientists who have experience in researching healthy regional development and get acquainted with the main activities: interactive courses, seminars, dissemination of research results, dissemination of educational content. 
The project's specificity is the involvement of students of different specialties (economists, managers, marketers, and doctors) in the project, which will ensure interdisciplinary cooperation to achieve the set goals. 
Jean Monnet also proposes to involve experts (entrepreneurs, NGOs, and local authorities) to discuss the project issues. 

BIG DATA AND CRITICAL THINKING

As part of the Jean Monnet project "Healthy Economy and Policy: European Values ​​for Ukraine" on April 29, 2022, Natalia Letunovska held an online lecture for bachelors in "Marketing", which was devoted to data science and approaches to analytical thinking and generalization in work with consumers, in particular in such a special area as the promotion of eco-friendly products.

👉The lecturer and students discussed the relevance of machine learning and robotics, their role in building predictive models of customer behaviour, the formation of healthy consumer behaviour, and the development of these areas in leading countries, including the EU.