At the lecture session, marketers discussed the components of holistic health - what (medical or mental factors) are emphasized by leading facilitators of the concept of comprehensive personal healthcare. Whether the psychological determinants of a healthy lifestyle gained popularity in Ukraine and what a healthy lifestyle and thinking are – all this and not only this was the subject of discussions. The meeting ended with a case study, which consisted in building trend models of changes in indicators of healthy behavior of individuals (the number of visitors to sports sections, the amount of fruit and vegetable consumption, the number of vaccinated people, etc.).
The students liked the proposed format of the class and ideologically inspired the team implementing the Jean Monet project "Healthy Economy and Policy: European Values for Ukraine" to conduct research in the region's health management field.