CLUSTERING CONSUMERS OF HEALTHY PRODUCTS AND PREDICTING THEIR BEHAVIOR

The implementation of Jean Monnet's project "Healthy Economy and Policy: Europe Values ​​for Ukraine" covers an overview of a wide range of applied analysis tools. This week, Nataliia Letunovska conducted an online lecture for students of marketing. In particular, she shared her research with Project Manager Saher Liudmyla on determining the trends in the parameters of product selection, such as the price, information support, and healthy image of the manufacturer.

The lecturer and listeners outlined the prospects for further research in the selected field and directions of marketing investigations on this issue.