In early May, as part of the Jean Monnet project, Nataliia Letunovska, Associate Professor of Marketing Department, gave an introductory lecture to students majoring in Marketing on trends in regional development and its coordination within the EU. Particular emphasis is placed on the retrospective analysis of already implemented (for a comprehensive understanding of the history of the subject) and existing programs to support the healthy development of territorial units, including Cohesion Policy, EU4Health. The lesson ended with a discussion on the definition of "healthy regional development" and what it includes, which allowed to create a comprehensive morphological map of the studied concept.