Nataliia Letunovska
Scientific degree, title:
Position:
Associate Professor, Deputy Chief of the Department for Scientific Work
Main disciplines:
Business Planning;
Foresight Marketing;
Marketing Research;
Strategic marketing;
Tourism marketing;
Trade marketing;
Neuroscience in marketing
Research interests:
behavioral patterns, medical marketing, promotion of healthy lifestyle, marketing of healthy nutrition
Reviewer of scientific journals:
- «Marketing and Management of Innovations» (Web of Science);
- «BMC Public Health» (Scopus, SCIE, Springer Nature Publisher)
- «Transportation Research Interdisciplinary Perspectives» (Scopus, Elsevier Ltd Publisher)
- “Sustainability”, “Applied Sciences”, “Logistics”, “Healthcare”, etc. (MDPI publisher);
- “Environment and Social Psychology” (Scopus)
Scientific projects:
- “Institutional and functional adaptation of the public health system to post-war recovery of Ukraine’s economic and human potential” (grant number 0125U000531) (2025-2027)
- “Post-War Recovery of the Ukrainian Energy Industry: Waste Management Optimisation Considering Public Health, Environmental, Investment and Tax Determinants” (No. D/R 0123U100112, 2023-2025).
- “Socio-economic recovery after COVID-19: modeling the consequences for macroeconomic stability, national security and resilience of communities” (0122U000778), 2022-2024
- “The impact of COVID-19 on the transformation of the medical and social security system: economic, financial and budgetary, institutional and political determinants” (Ministry of Education and Science of Ukraine”, No 0122U000781, 2022-2024)
- “Economic and mathematical modeling and forecasting, development of methodological and methodological bases for creating a roadmap for reforming the health care system in Ukraine taking into account behavioral, social, economic and legal determinants” (basic funding of the Ministry of Education and Science of Ukraine, order of 16.04.2021 № 434, Agreement BF/24-2021).
- Research theme “Causal modeling of stakeholder collaboration in clean production: coordination of socio-ecological and economic contradictions” (Reg. No.: 0119U101860), 2019-2021
- Research theme “Foresight forecasting the stability of the national economy: from socio-ecological and economic contradictions to the convergent model” (Reg. No.: 0117U003932), 2019
- “Stochastic modelling of road map for harmonizing national and European standards for energy market regulation in the transition to a circular and carbon-free economy” (0120U104807, National Research Foundation of Ukraine project, 2020-2021 years)
- “Management mechanism for the formation of strategies for advanced innovation development of industrial enterprises” (№0117U003928), 2017-2019.
- “Study of the marketing environment and infrastructure of industrial enterprises” (№0112U008149), 2014-2015.
- “Application of marketing and innovation in various fields of activity” (№0116U006359), 2016-2018.
Education and Work Experience:
2023: participation in the Ukrainian-Israeli project “Ukraine without chronic pain” together with colleagues from the Integrative Laboratory iPanLAB of Haifa University (Israel)
May 2022: took the course “The Marketing Plan” on the learning platform Coursera.
December 2021: took part in a series of training (Lifecell Digital Academy)
2021 – present: Member of the team of the NGO “Council of Young Scientists”
2021 – present: Member of the Business Support Center in Sumy region from the European Bank for Reconstruction and Development
2021 – present: coordinator of the educational and promotional project “Will be an expert with the restless”, initiated by the Department of Marketing of Sumy State University
2021 – present: member of the Research and Training Center of Marketing Research, Sumy State University
July 2021 – present: certified trainer of “IBM SPSS for marketers”
May 2021 – present: Member of the Ukrainian Association of Marketing
09.02.2021: Academic title of Associate Professor of Marketing Department (decision AD 68006810 from 09.02.2021)
2020–present: Managing Editor of Health Economics and Management Review journal
03.03.2020 р. has the certificate of attainment in modern languages – ECL. English. Level B2.
International grant projects:.
- Jean Monnet Module 619999-EPP-1-2020-1-UA-EPPJMO-MODULE “EU policy for SMEs: perspectives and challenges for Ukraine”, 2020-2023.
- Jean Monnet Module 620232-EPP-1-2020-1-UA-EPPJMO-MODULE “EU Carbon-free economy: best practices for Ukraine”, 2020-2023.
- “Assessment of the COVID-19 impact on vulnerable households” (organized by UNDP (United Nations Development Program, 661-2021-UNDP-UKR-RFQ).
Jean Monnet Module “Healthy economy and policy: Values for Ukraine”, 2022-2024. 101047530 — HEPE4U— ERASMUS-JMO-2021-HEI-TCH-RSCH (AGREEMENT NUMBER – 101047530)
International programs:
Internship at Silesian University of Technology (November 2025 – February 2026) in Gliwice, Poland (grant from CRASP and Elsevier). Topic: “Promoting healthy food behavior through reference cues: VR-based neurocognitive evidence supporting sustainable consumption goals“
Participation in the International Staff Training Week at the Silesian University of Technology (October 2025) in Gliwice, Poland. Topic “Higher Education in an AI-Driven World. Project-Based Learning as a Gateway to Real-Life Education Experiences”
Internship at Poznan University of Economics and Business (September-October 2025), Poznan, Poland (grant from Visegrad Fund). Topic of the project “Impacting user experience on healthy eating websites using neurotechnology: experimental findings”
Internship at the Institute for International Cooperation Development “Modern Trends in Marketing Research” (Poznan, Poland, 03 April – 04 April 2020).
December 2020: virtual mobility on the topic “Multicriteria decision analysis”; “Socio-economic research”; “Statistical methods” (organized by the Czech Republic Development Cooperation).
Achievement:
2025: Diploma of the 3rd degree in the nomination “Best teacher in the eyes of students” (Sumy State University)
2024-2025: scholarship holder of the Cabinet of Ministers of Ukraine
August 2024: grant for participation in the Lviv Data Science Summer School at the Faculty of Applied Sciences of the Ukrainian Catholic University
2024: received a microgrant from the ScienceForUkraine platform (November 2024) to participate in a foreign conference: https://scienceforukraine.eu/mtg
2022: laureate of the Ukrainian national competition “Young Scientist of the Year – 2021” in the “Marketing” nomination
2019: diploma of the third degree in the nomination “Contact training” at the competition “Pedagogical innovations” Sumy State University.
2012: the second place in Ukrainian competition of scientific student’s works by direction “Tourism” (Kyiv)