On September 24, 2025, first-year marketing students joined a practical webinar on mistakes in targeting that blow up the budget. The event aroused considerable interest among beginners in the field of targeted advertising and gathered a large number of participants. Olga Polishchuk, a well-known marketer, targeting expert, entrepreneur, and

On September 23, 2025, third-year Marketing students, as part of the course Marketing Research (lecturer — N. Ye. Letunovska), attended a guest lecture organized by Khmelnytskyi University of Management and Law and the Ukrainian Marketing Association. The speaker of the event was Oleksandr Ustyan — an expert with over 14

From 12 to 19 September, the annual reporting of postgraduate students of the Marketing Department on the progress of their dissertations, the results of their publishing activity, the implementation of the curriculum and the testing of research results took place. We congratulate the postgraduate students on completing the reporting campaign.

detective novel by Pavlo Pigul, a postgraduate student at the Marketing Department of Sumy State University, entitled Murder on Perun’s Day.

Andriy ARUSHANIAN, a 3rd year student, shares his impressions of academic mobility: “Studying in Vilnius gave me the opportunity to take a new look at both the format of education and the specialty itself, in which I study. In short – more practice, less theory. There were many tasks where

Oleksii LYULYOV and Tetyana PIMONENKO represented Sumy State University at the BENI Conference 2025, organized by Rey Juan Carlos University (Madrid, Spain), which brought together researchers from all over the world. 👨‍🏫 Oleksii Lyulyov chaired a conference session where the latest research in the fields of entrepreneurship, digitalization, and innovation

The Department of Marketing of Sumy State University was distinguished by significant achievements in 2024, winning two awards for the results of its activities. In particular, the department took second place in the nomination “Best University Departments by Results of International Activity in 2024” (in the competition “Best Unit by

On the occasion of Science Day and with the aim of encouraging the active scientific work of young researchers, in accordance with the regulations of the “Best Young Scientists of SumDU” competition, faculty members of the Department of Marketing were awarded winner diplomas. Head of the Department, Tetyana PIMONENKO, and

26–27 червня маркетологи СумДУ стали частиною грандіозної події, Форуму підприємців 2025 Forbes, що зібрав у Києві лідерів думок, топменеджерів, інвесторів, інноваторів та справжніх творців нової економіки України.

During June 16–26, 2025, the atmosphere of intense but fruitful work reigned at the Department of Marketing of Sumdu. It was during this period that the defenses of qualification theses of applicants for the first (bachelor’s) level of higher education in the specialty 075 “Marketing” took place. The graduates presented

Congratulations to our #restless students on the successful completion of the international distance learning course “Behavioral Economics”, organized by CERGE-EI Foundation (Czech Republic) During the training, the participants: 🔹 investigated how we make economic decisions; 🔹 studied the effects of bias, risk and choice; 🔹 got acquainted with the practices

Nataliia Letunovska, Doctor of Economics, has been awarded a grant for a three-month research internship at the University of Saints Cyril and Methodius in Trnava (Slovakia) during the spring semester of the 2025/2026 academic year. The internship will take place at the Neurolaboratory of the Faculty of Mass Communication under