Since May 2022, restless masters of the first year, gr. Mk.m-11, as part of the study of the discipline “Brand Management” (teacher Chygryn Olena), joined the experience of marketer number 1 in Ukraine, brand manager, Andrew Fedoriv,   founder of FEDORIV AGENCY, FEDORIV GROUP and multimedia space FEDORIV HUB. By

As part of the Jean Monnet project “Healthy Economy and Policy: European Values ​​for Ukraine” on April 29, 2022, Natalia Letunovska held an online lecture for bachelors in “Marketing”, which was devoted to data science and approaches to analytical thinking and generalization in work with consumers, in particular in such

Collaborative meeting of EUMMAS media team members. New horizons of communication and cooperation were discussed.

The wait was very long … But coming to the Czech capital, and especially visiting the centre of the Old Town, you can not believe that there is such beauty. Of course, outside the centre, for example in Prague 6, where we live, there is no such beauty, as ordinary

On February 15, marketers of 1-4 years courses joined to the discussion of the latest trends in email technology, creativity and strategies for brand promotion in 2022. Experts from SendPulse, Email Soldiers and Netpeak Agency presented their own cases and talked about the latest updates in the field of email

In the frame of the Jean Monnet Module «EU Carbon-free economy: best practices for Ukraine», we invite all green-minded Masters and Postgraduate students to participate in the Online Scientific Festival “The Introduction into the Carbon-Free Economy”.   On April 9, 2022, the European-oriented experts enrich you with fundamental knowledge of

As part of the Ukrainian Marketing Association’s project on professional certification of educators, on February 8, 2022, Sumy State University students majoring in Marketing presented the results of their research and ability to use specialized software for statistical analysis of IBM SPSS Statistics. Students showed a high level of software

As part of the scholarship program of the Lithuanian government ?? graduate student of the Department of Marketing Yana Us joined the educational and research activities of the leading Lithuanian university ? ? During the spring semester, Jana will gain new knowledge and work on individual research at the School

The restless constantly hone their skills by mixing traditional learning and using the experience of professional practitioners. This time, Ganya Lisovska, copywriter and namer of the Fedoriv Agency, talked about the steps to take to generate a product name, the types of naming that exist, and why conduct an audit

On February 9, the Department of Marketing hosted a training on the use of modern marketing communications by Volodymyr Nesterenko, Marketing Director of PJSC “Lombard Skarbnytsia” “for 2nd and 3rd year marketing students.  Also, it was involved in the event  Ph.D. students of “Marketing” specialty (1st, 2nd years of education).

On February 3, within the framework of Maria Minchenko’s discipline, 3rd-year STP-marketing marketers met with Vyacheslav Yurenko (co-founder of 4limes, Global remote staff, TeleChat) within the topic “TikTok for business and personal brand in 2022” The problem of business positioning in TikTok is of interest to almost everyone ? Marketers

Recently, Oleksiy Lyulyov and Tetyana Pimonenko became guest speakers for the EU-UN Joint Program on Improving Vocational Education within the UNDP program. They conducted a series of webinars on “Digital Technologies in Vocational Education and Training: Modern Trends and Prospects”. Such programs support international cooperation projects based on multilateral partnerships