The staff of the Marketing Department sincerely congratulates colleagues on significant achievements in their professional activities: Nataliya LETUNOVSKA, Doctor of Economics, on being awarded the academic title of Professor! Serhiy SOLODOVNIKOV, intern teacher, on being officially awarded the scientific degree of Candidate of Economics! We wish Natalia and Serhiy not

International opportunities are becoming a reality for students of the Department of Marketing. Yelyzaveta Mykolaivna Shchehelska, a higher education student of the Educational and Research Institute of Business, Economics and Management, majoring in 075 “Marketing” (group MK-31), has begun her participation in an international academic mobility program in the form of study.

A guest lecture was held with the participation of Tetiana Lykholai, owner of the children’s space TiMiKids, and trainer Kateryna Holub.

Iryna Lutsenko, a second-year student majoring in 075 Marketing (group MK-42), has commenced her academic international mobility at Vilnius University (Vilnius, Lithuania) in the form of study. During the Spring Semester of 2026, Iryna will study in an international academic environment and take the following courses: International Marketing, Marketing Analytics,

On February 12, second-year students of the Marketing specialty took part in the webinar “Social Media Trends in 2026 That Really Impact Business,” organized by RUUUSH in collaboration with & Social First Agency. During the lecture, experts from the RUUUSH agency analyzed why artificial intelligence is becoming a partner, not

On February 4, 2026, marketing students joined the round table “Innovations as a Growth Driver: Opportunities and Prospects for EU-Ukraine Cooperation.” The event brought together scientists, representatives of authorities, business associations, and successful entrepreneurs to discuss how Ukrainian startups can integrate into the innovation ecosystem of the European Union. The

Lecturers of the Department of Marketing, Yana Kryvych and Yevheniia Ziabina, took part in the All-Ukrainian Marketing Conference INSTA TALKS 2026, one of the leading events in the field of digital marketing, branding, and communications.

On January 23, 2026, a scientific seminar was held at the Department of Marketing, during which PhD student Andrii Zdoima delivered a presentation on his dissertation research, entitled “Formation of a Marketing Strategy for Promoting Small and Medium-Sized Businesses on Social Media”.

Representatives of the Department of Marketing – Prof. Oleksii LYULYOV, Associate Prof. Nataliia LETUNOVSKA, and Senior Lecturer Liliia KHOMENKO – have emerged as winners of the annual “Best Lecturer Through the Eyes of Students” contest for the 2024-2025 academic year. This victory is a testament not only to their high

На початку року з ініціативи кафедри маркетингу було підписано Меморандум про порозуміння між Сумським державним університетом та компанією Neuro Union (м. Краків, Польща), що спеціалізується на проведенні нейромаркетингових і поведінкових досліджень.

Yana KRYVYCH, PhD in Economics and Associate Professor, and Yevheniia ZIABINA, PhD in Economics and Senior Lecturer at the Department of Marketing of Sumy State University, were involved as trainers in a project by the international organisation HelpAge. Within the project, they conducted a series of training sessions aimed at

On December 22, 2025, the defense of qualification theses by students of the second (Master’s) level of higher education in the specialty 075 “Marketing” took place.