News of the Department of Marketing

GREEN CAMPUS STRATEGIES: EU EXPERIENCE FOR UKRAINIAN UNIVERSITIES – ONLINE DISCUSSION
On September 28th, 2023, an online discussion of the Green Campus Strategy was held, as part of the Jean Monnet Module Jean Monnet Module (101085427 GCAM — ERASMUS-JMO-2022-HEI-TCH-RSCH). This event was attended not only by Doctoral School students but also by some professors from different universities. Opening remarks by Olena

PROBLEM LECTURE ON ISSUES OF HEALTHY TERRITORIAL DEVELOPMENT: DOES NON-CENTRAL REGIONAL UNITS OF THE COUNTRY NEED SMART SPECIALIZATION
This week ended with a lecture by Nataliia Letunovska, Ph.D., Associate Professor of the Department of Marketing, which is part of a comprehensive course within the framework of implementing the Jean Monet project “Healthy Regional Development: Best European Practices.” The lecture dealt with issues of regional economic growth models with

CREATIVE AGAINST SENDPULSE AND OLGA KOKOSHKO
On September 28, 2023, an exciting webinar was held by SendPulse and Olga Kokoshko (brand strategist and Effie Grand Prix winner). It was visited by students of the first and fourth year within the disciplines “Basics of marketing activity” (teacher Lilia KHOMENKO) and “Riskology” (teacher Yana KRYVICH). Olga Kokoshko told

CONGRATULATIONS TO ARTEM ARTYUHOV
Happy Birthday! May there always be three restless whales in your life: health, happiness and luck! May they carry you along with a beautiful destiny and never let go!

CONGRATULATIONS TO ALLA BONDARENKO
Happy Birthday! Let the new rotation around the Sun bring new pleasure in life! And a great mood and cheerful spirit decorate your everyday life!

CONGRATULATIONS ON A WONDERFUL AND MEANINGFUL EVENT!
This is a really impressive step in professional development! I am grateful for the experience you gave me during my master’s studies. I received new knowledge and inspiration for further professional and personal development. I wish fruitful work, new achievements and many successful years in the education of the younger

MARKETING DEPARTMENT BRANCH: STARTING TO ACTIVELY COOPERATE
On September 21, 2023, the Department of Marketing students had an introductory visit to the company Technochim LLC. Technochim LLC was founded in 1993 by engineers, who worked on the problem of prilling technology. Director Oleg OLEFIRENKO spoke about the main directions of the company’s activities, marketing strategy, and the

CREATIVE AGAINST – FROM SENDPULS AND OLGA KOKOSHKO
On September 28, 2023, at 15:00, a free webinar will be held by SendPulse and Olga Kokoshko, brand strategist and Effie Grand Prix winner. On the live broadcast, Olga will tell how to use creativity in spite of everything: war, crisis, budgets, market rules, disobedient clients and even in spite

EXPERIENCE FROM PROFESSIONAL MARKETERS
The restless continue to gain practical experience. On September 21, 2023, second-year marketers (MK-21, MK-21-3) joined a mega-interesting webinar by Alina Dykuha, an experienced expert SendPulse marketing director. As part of the discipline “Modern tools of marketing: chat-bots and messengers” (teacher Oleksiy Lyulov), the topic “The power of connections: how

UNRESISTANT KATERYNA SHEVCHENKO IN THE “BOOK OF EDUCATION RECORDS OF SUMSHCHINA-2023”
Unresistant Kateryna SHEVCHENKO, a 4th-year marketing student, is listed in the “Book of Education Records of the Sumshchina” (only 5 people are listed in it every year for special achievements in all-Ukrainian and international competitions, tournaments, etc.). We congratulate Kateryna on her well-deserved recognition, and wish her creative inspiration for

CONGRATULATIONS TO ANNA ROSOHATA
Happy Birthday! We wish that restlessness and optimism were inexhaustible. May dreams always have wings for success, high and happy flight.

RESPONSIBLE CONSUMPTION AND ATTITUDES TOWARDS HEALTH: TOOLS FOR PROMOTING A CORRECT DIET AMONG YOUTH
This week, Associate Professor of the Department of Marketing, Candidate of Economic Sciences Nataliia Letunovska held one of the lectures from the course cycle “Healthy behavior and motivation of consumers: EU and Ukraine”, which was devoted to the promotion of healthy consumption among the population, in particular, young people aged