News of the Department of Marketing

WE TAKE EXPERIENCE FROM THE WORLD’S LEADING TECHNOLOGY COMPANIES
As always, our students want to learn from the best, and this time, on March 16, they attended an online lecture on the topic: “Optimization of B2B marketing through customer training programs: best practices from the world’s leading technology companies.” This event was organized by the EBA Management Development Centre,

NEURAL NETWORKS ARE TAKING OVER THE WORLD
Neural networks are taking the world by storm… and so are marketers. So we decided to talk about useful artificial intelligence products for you. Image: 1. https://openai.com/dall-e-2/ (creation of realistic images in given styles); 2. https://www.artbreeder.com/ (generation of images in large quantities and sorting by folders); 3. https://runwayml.com/ (video editing and

HOW TO ENCOURAGE CUSTOMERS TO MAKE MORE PURCHASES
On March 9, 2023, students of the discipline “Marketing pricing” (gr. MK-11, MK-11-2, teacher Khomenko Liliya) joined the online seminar “How to inspire customers to buy more, faster and more often” Speaker: Oleksandr Ryabikin, Co-founder of Genius Marketing Organizers: Genius Space. During the seminar, we learned about: • “hacks” of

HAPPY BIRTHDAY TO YOU, OUR TARAS!
Taras Shevchenko is one of the most famous and outstanding Ukrainian writers, artists and public figures. His works have great historical and cultural significance for every Ukrainian and for world literature. It is interesting that the modern image of Taras began to be used in posters, murals and even graffiti.

REVIEW OF INTERESTING CASES WITH EXPERIENCED PRACTICE
March 7, 2023 students within the scope of studying the discipline “Email marketing” (gr. ЕН-03/1мк, ЕН-03/3мк-1, ЕН-92/2мк, ЕН-92/5мк-0, МК-01, Evgenia Ziabina) joined the online seminar “10+ effective examples of email marketing in e-commerce”. Expert: Natalia Ustymenko — Head of Direct Marketing at eSputnik. Organizer: WebPromoExperts. The seminar considered: – Features of electronic marketing

EXPANDING THE HORIZONS OF KNOWLEDGE IN EMAIL MARKETING
March 02, 2023 marketing students within the scope of studying the discipline “Email Marketing” (gr. ЕН-03/1мк, ЕН-03/3мк-1, ЕН-92/2мк, ЕН-92/5мк-0, МК-01, teacher Evgenia Ziabina) joined the webinar “Gamification in email marketing”. Expert: Alina Pshenichnikova, Email marketer of Netpeak Agency. Hosted by SendPulse. The webinar discussed: – What is gamification in letters

MARKETERS DIVE INTO THE WORLD OF BUSINESS CONSULTING
We are ending the winter of 2023 with a long-awaited and special meeting with the head of the consulting company “Global Consulting and Development”, a person with more than 20 years of experience in commercial activity and management services, Oleh Dalechyn. The online lecture, which took place on February 27

FEATURES OF INTERNET PROMOTION IN THE MEDICAL FIELD TODAY
On February 28, 2023, students within the discipline “Marketing and Communication of Medical and Social Institutions” (gr. GR-001, GR-001-1, teacher Liliya Khomenko) joined the online webinar “How a medical business can attract customers from the Internet. Today’s realities”. Speaker: Ihor Volovy, CEO & Co-founder of the Internet marketing agency “Elit-Web”.

MARKETERS DON’T MISS AN OPPORTUNITY TO CATCH THE WAVE OF CHANGE
On February 23, 2023, restless students studying the discipline “SMM” (MK-21, teacher Kryvych Yana) joined the online webinar “How to get clients from YouTube, TikTok, Instagram on autopilot using neural networks.” Expert: Vʼyacheslav Yurenko, Founder 4Limes, Global Remote Staff Hosted by SendPulse During the webinar, we considered: ⚡️How short

WHAT ABOUT SUMMER PLANS?
University of Liverpool online summer school for Sumy State University. Categories of participants: students, postgraduates, teachers with a high level of English proficiency. Module 1: “Fake news, Fake Science and Critical Thinking, what should I believe?”, 15 ECTS credits. Dates: 12.06.-30.06.2023 Module 2: “Sustainable Development Goals (SDGs), global challenges, local

STUDENTS EXPLORE NEW EMAIL MARKETING TRENDS
February 21, 2023 restless students within the scope of studying the discipline “Email marketing” (gr. Yevheniia Ziabina) joined the online conference “Email Marketing 2023”. Speakers: Alina Dykuha (Head of Digital Marketing SendPulse); Anna Melnychuk (SendPulse Brand Ambassador); Halyna Panasiuk (CRM manager travel startup Voyagu); Alisa Kyrychok (Founder of EmailConsulting.top agency);

MEMBER OF THE JEAN MONNET PROJECT TEAM “HEALTHY ECONOMY AND POLICY: VALUES FOR UKRAINE” ATTENDED HEALTH TRAINING FOR UKRAINIANS
The winter of 2023 ended for project team member Nataliia Letunovska with extraordinary and exciting training as part of the international project “Ukraine without chronic pain”, organized by the Integrative Laboratory iPanLAB of Haifa University (Israel) and the DoctorThinking educational platform (Ukraine). On February 26, the speakers Dr. Pavlo Goldshtein