News of the Department of Marketing

DEEPENING KNOWLEDGE ABOUT USING KOHONEN’S SELF-ORGANIZATION MAPS
On July 25-27, 2023, teachers and graduate students of the Department of Marketing became participants in the professional development program “Self-organizational maps of Kohonen in the work of a scientist.” The speaker of the events was Olena ZARUTSKA – doctor of economic sciences, associate professor; Head of the Finance, Banking

MARKETING IN DIGITAL ENVIRONMENT: A NEW TEXTBOOK BY TEACHERS OF THE DEPARTMENT OF MARKETING
A new English-language edition of the textbook “Marketing in Digital Environment” has been published. A team of the tireless collective of the Department of Marketing prepared its content. The textbook contains seven important chapters on the basics of e-business, content and digital marketing, and the creation and promotion of web resources,

CONGRATULATIONS ON THE SUCCESSFUL FINISHING OF THE COURSE FROM PROMETHEUS
As part of the “Marketing Pricing” discipline, second-year marketing students listened to the online course “Marketing: Developing and Selling a Value Proposition” from Prometheus, Ukraine’s largest online education platform. Congratulations student on the successful completion and obtaining a certificate: Tуtiana Bolotna, Karina Lisachenko, Valeriya Novakivska, Karina Opara, Veronika Pavlenko, Maria Prikhodko, Anton Romanov, Bohdana Rudenko, Maryna Steshenko, Daryna Chayka, Rostislav Malik.

NEW KNOWLEDGE IN RELATED FIELDS OF HUMAN HEALTH: SEMINAR ON THE FEATURES OF THE INFLUENCE OF ALCOHOL ON VISUAL PERCEPTION
Associate Professor of the Department of Marketing Nataliia Letunovska participated in a scientific seminar organized by the Institute of Public Health of the University of Liverpool, conducted by Ph.D. Senior Lecturer Alexis Makin, who is a specialist in the field of neuro research, which is devoted to the analysis of

SUCCESSFUL PASSING OF THE ECL INTERNATIONAL LANGUAGE TEST
Recently, PhD, assistant of the department of marketing Yevheniia ZIABINA and PhD student Liliia KHOMENKO successfully passed the ECL international language test for knowledge of the English language at the B2 level. We congratulate and wish you inspiration and new achievements!

SEMINAR ON PRODUCTIVITY IN MARKETING AND SUSTAINABLE AND HEALTHY APPROACHES TO BUSINESS DEVELOPMENT
Members of the Jean Monnet project team “Healthy Economy and Policy: European Values for Ukraine”, Nataliia Letunovska and Anna Rosokhata, started their internship at the University of Liverpool (United Kingdom). At the beginning of July, several meetings were held with fellow scientists from the Institute of Public Health and the

CONGRATULATIONS ON RECEIVING YOUR BACHELOR’S DEGREE!
Congratulations on receiving your bachelor’s degree! We wish you to become excellent specialists not only in the field of marketing, but also in the area of success, well-being and prosperity. We wish to achieve the set goals, not to stop before obstacles and always be confident in your abilities!

CONGRATULATIONS ON THE SUCCESSFUL FINISHING OF THE COURSE FROM NOVA POSHTA
#Nevgamovni marketing students manage not only to attend classes during the academic year, but also to additionally learn from Ukrainian business practitioners. As part of the “Marketing pricing” discipline, second-year marketing students listened to the online intensive “Big course for small business” from Nova Poshta. Congratulations on the successful completion

SEMINAR ON PRODUCTIVITY IN MARKETING AND SUSTAINABLE AND HEALTHY APPROACHES TO BUSINESS DEVELOPMENT
Members of the Jean Monnet project team “Healthy Economy and Policy: European Values for Ukraine”, Nataliia Letunovska and Anna Rosokhata, started their internship at the University of Liverpool (United Kingdom). At the beginning of July, several meetings were held with fellow scientists from the Institute of Public Health and the

GET TO KNOW THE ANALYTICAL CAPABILITIES OF EXCEL
On June 30, 2023, students and PhD students of the Department of Marketing became participants in virtual mobility on the topic “Excel as an analytical tool for conducting scientific research.” The speaker of the event was Ulyana KOLOMIETS, PhD candidate, CERGE-EI, Charles University (Czech Republic). During the seminar, the following

PRINCIPLES OF PROGRAMS AND PRACTICES OF GREEN CAMPUSES IMPLEMENTATION IN THE EU
The Department of Marketing continues to implement Jean Monet’s project “Green Campus Strategies: EU Experience for Ukrainian Universities” (2022-2025, 101085427 — GCAM — ERASMUS-JMO-2022-HEI-TCH-RSCH) and research innovative practices of building university campuses based on the principles of sustainable environmental balanced development. On May 30, 2023, as part of the course

SCIENTIFIC INTERNSHIP AT THE SILESIAN UNIVERSITY
As part of the International Interdisciplinary Summer School “Intragen”, Olena Chygryn began a scientific internship at the University of Silesia (Gliwice, Poland). The internship topic is “Smart Public Space in Prosumer Energy Transition”. During the ten days of the intensive program, 30 participants from universities from 7 countries will attend