News of the Department of Marketing
START OF PROACTIVE WEEK “HELTHY BEHAVIOR – НEALTHY CONSUMPTION”
Our annual PROactive week, entitled “Healthy Behavior – Healthy Consumption”, will start on October 16. This year, participants will be able to attend a roundtable discussion on excessive consumption (10/17/2023), a workshop on developing healthy behavior skills with the participation of a practicing mind trainer (10/18/2023), and a lecture-discussion on
Dissemination of project results at an international conference
On September 26-29, 2023, the project manager, Liudmyla Saher, participated in the conference “Social Development to the Values of Ethics-Technology-Society” (Poland). The conference discussed the issues of green economy, sustainable development, economic security, legal and ethical aspects of implementing innovative and ecological innovations, the development of cognitive technologies, and the
JUST MARKETING: A NEW LOOK AT TELEGRAM
How many times a day each of us looks at Telegram channels? Indeed, Telegram has long since changed its status from an ordinary messenger to a new information space where it is possible to build an interesting communication with its customers. On September 28, students of the third and fifth
CONGRATULATIONS ON THE DAY OF EDUCATION WORKERS!
We sincerely congratulate you on the professional holiday – the Day of Education Workers! We wish you happiness and health, unrestless zeal and passion in your work, so that you raise yet not one worthy, intelligent and educated generation. May the field of education always be generous, and success and
GREEN CAMPUS STRATEGIES: EU EXPERIENCE FOR UKRAINIAN UNIVERSITIES – ONLINE DISCUSSION
On September 28th, 2023, an online discussion of the Green Campus Strategy was held, as part of the Jean Monnet Module Jean Monnet Module (101085427 GCAM — ERASMUS-JMO-2022-HEI-TCH-RSCH). This event was attended not only by Doctoral School students but also by some professors from different universities. Opening remarks by Olena
PROBLEM LECTURE ON ISSUES OF HEALTHY TERRITORIAL DEVELOPMENT: DOES NON-CENTRAL REGIONAL UNITS OF THE COUNTRY NEED SMART SPECIALIZATION
This week ended with a lecture by Nataliia Letunovska, Ph.D., Associate Professor of the Department of Marketing, which is part of a comprehensive course within the framework of implementing the Jean Monet project “Healthy Regional Development: Best European Practices.” The lecture dealt with issues of regional economic growth models with
CREATIVE AGAINST SENDPULSE AND OLGA KOKOSHKO
On September 28, 2023, an exciting webinar was held by SendPulse and Olga Kokoshko (brand strategist and Effie Grand Prix winner). It was visited by students of the first and fourth year within the disciplines “Basics of marketing activity” (teacher Lilia KHOMENKO) and “Riskology” (teacher Yana KRYVICH). Olga Kokoshko told
CONGRATULATIONS TO ARTEM ARTYUHOV
Happy Birthday! May there always be three restless whales in your life: health, happiness and luck! May they carry you along with a beautiful destiny and never let go!
CONGRATULATIONS TO ALLA BONDARENKO
Happy Birthday! Let the new rotation around the Sun bring new pleasure in life! And a great mood and cheerful spirit decorate your everyday life!
CONGRATULATIONS ON A WONDERFUL AND MEANINGFUL EVENT!
This is a really impressive step in professional development! I am grateful for the experience you gave me during my master’s studies. I received new knowledge and inspiration for further professional and personal development. I wish fruitful work, new achievements and many successful years in the education of the younger
MARKETING DEPARTMENT BRANCH: STARTING TO ACTIVELY COOPERATE
On September 21, 2023, the Department of Marketing students had an introductory visit to the company Technochim LLC. Technochim LLC was founded in 1993 by engineers, who worked on the problem of prilling technology. Director Oleg OLEFIRENKO spoke about the main directions of the company’s activities, marketing strategy, and the
CREATIVE AGAINST – FROM SENDPULS AND OLGA KOKOSHKO
On September 28, 2023, at 15:00, a free webinar will be held by SendPulse and Olga Kokoshko, brand strategist and Effie Grand Prix winner. On the live broadcast, Olga will tell how to use creativity in spite of everything: war, crisis, budgets, market rules, disobedient clients and even in spite