SCIENTIFIC RESEARCH GROUP

Green marketing and ecological-economic strategies for sustainable development

Research in green marketing and eco-economic strategies for sustainable development focuses on examining the relationship between corporate environmental responsibility, market mechanisms, and the economic efficiency of enterprises within the context of global economic transformation. It covers the development of environmentally oriented marketing strategies, the implementation of innovative tools for promoting "green" brands, the advancement of alternative energy, and the deployment of decarbonization technologies. Significant attention is paid to evaluating the effectiveness of eco-economic decisions, studying consumer behavior toward sustainable products and services, and analyzing energy transformation processes within the framework of the European Green Deal. Particular emphasis is placed on the application of digital technologies, ESG approaches, and international initiatives that facilitate the transition to a low-carbon economy. Such research forms the scientific foundation for enhancing green competitiveness and the energy resilience of the economy based on innovation and social responsibility.

Collaborate with:
Facilities:
BehLab_4-1024x1024
BehLAB
Команда:

Olena Chygryn

Head of Research Group,
Doctor of Economics, Professor

Liliia Khomenko

PhD

Andrii Iskakov

PhD student

Anastasiia ILLIASHENKO

PhD student

Iryna LUTSENKO

student

Anna Holod

student

Sofiia USOVA

student

Research work supported by the Ministry of Education and Science of Ukraine::

  1. “Innovative transformations in the energy sector for sustainable development and national security: smart technologies and environmental responsibility” (State Reg. No. 0122U000788), 2022-2024.
  2. “Causal modeling of stakeholder collaboration in cleaner production: aligning socio-eco-economic contradictions” (State Reg. No. 0119U101860), 2019-2021.
  3. “Economic and mathematical modeling and management technologies for cross-border energy security under conditions of military actions and post-war recovery” (State Reg. No. 0123U101920), 2023-2025.
  4. “Modeling mechanisms for minimizing energy efficiency gaps in the context of the Sustainable Development Goals: a communicative network of stakeholder interaction” (State Reg. No. 0120U102002), 2020-2022.

Erasmus+ projects:

  1. Jean Monet Module 101085427 GCAM — ERASMUS-JMO-2022-HEI-TCH-RSCH “Green Campus Strategies: EU Experience for Ukrainian Universities”, 2022-2025.
  2. Jean Monnet Module 620232-EPP-1-2020-1-UA-EPPJMO-MODULE “EU Carbon-Free Economy: Best Practices for Ukraine”, 2020-2023.
  3.  

Individual internships:

  1. Internship at the University of Liverpool, Institute of Population Health (2025). Liverpool, United Kingdom (Olena Chygryn)
  2. Internship within the framework of the KA171 ICM Erasmus project “Staff Mobility” at Gaziosmanpaşa University (Tokat, Turkey, 2023).
  3. Internship at the Silesian University of Technology (Gliwice, Poland, 2023). Topic: “Smart Public Space in Prosument Energy Transition”.
  4. Internship at The Energy and Resources Institute (New Delhi, India, 2017). Topic: “Integrated Approach to Sustainable Development”.
  5. Internship at the Parliament of Israel (Jerusalem, Israel, 2016). Topic: “Green Parliament – theoretical and practical issues of implementation in Israel and Ukraine”.

Other projects:

  1. Ukraine-Lithuania International Grant: “Development of institutional and economic foundations for ensuring sustainable development and a green economy at the regional level” (State Reg. No. 0116U007179), 2016.

  1. Chygryn, O., Davydenko, D., & Illiashenko, A. (2025). Research Trends in Brand Development and Sustainable Consumption. In T. Olubiyi, S. Behera, & T. Tran (Eds.), Global Impacts and Sustainable Practices in Fast Fashion (pp. 279-310). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-7853-3.ch011 (Scopus)
  2. Strielkowski W., Chygryn O., Drozd S., Koibichuk V. (2024). Sustainable transformation of energy sector: Cluster analysis for the sustainable development strategies of selected European countries. Heliyon. 10(19).  e38930. https://doi.org/10.1016/j.heliyon.2024.e3893.(Scopus, Q1)
  3. Lyulyov, , Chygryn, O.,Pimonenko, T.,   Zimbroff,   A., Makiela, &  Z., Kwilinski,    A. (2024). Green   Competitiveness  Forecasting as an Instrument for Sustainable  Business Transformation. Forum Scientiae Oeconomia, 12(2), 8–20. https://doi.org/10.23762/FSO_VOL12_NO2_1 (Scopus, Q3)
  4. Mlaabdal S. M. A., Kulish, A., Kwilinski, A. & Chygryn, O. (2024). Sustainable energy policy and environmental responsibility: clustering of key development patterns. Journal of Sustainability Science and Management, 19(8), 132–148. https://doi.org/10.46754/jssm.2024.08.010
  5. Chygryn O., Khomenko L. Linking between Renewables Development and Energy Security: A Scoping Review / The Costs of Climate Change Mitigation Innovations: A Pragmatic Outlook/ed. By Ting, D.S.-K., & Stagner, J.A., Boca Raton, CRC Press. 2024. 268 p. https://doi.org/10.1201/9781003403456 (Scopus)
  6. Chen, Y., Gao, W., Chygryn, O., Lyulyov, O. & Pimonenko, T. (2024). Management of companies’ green competitiveness: Coordination degree between core determinants. Journal of Competitiveness, 16(1), 96-114. https://doi.org/10.7441/joc.2024.01.06 (Scopus Q1)
  7. Skowron, Ł.; Chygryn, O.; Gasior, M.; Koibichuk, V.; Lyeonov, S.; Drozd, S.; Dluhopolskyi, O. Interconnection between the Dynamic of Growing Renewable Energy Production and the Level of CO2 Emissions: A Multistage Approach for Modeling. Sustainability 2023, 15, 9473. https://doi.org/ 10.3390/su15129473 (Web of Science, Scopus, Q1)
  8. Lyulyov, O., Chygryn, O., Pimonenko, T., & Kwilinski, A. (2023). Stakeholders’ engagement in the Company’s management as a driver of green competitiveness within sustainable development. Sustainability (Switzerland), 15(9) doi:10.3390/su15097249 (Web of Science, Scopus, Q1)
  9. Chygryn, O., Kuzior, A., Olefirenko, O., & Uzik, J (2022). Green Brand as a New Pattern of Energy-Efficient Consumption. Marketing and Management of Innovations, 3, 78-87. https://doi.org/10.21272/mmi.2022.3-07 (Web of Science)
  10. Chygryn, O., & Miskiewicz, R. (2022). New Trends and Patterns in Green Competitiveness: A Bibliometric Analysis of Evolution. Virtual Economics, 5(2), 24–42. https://doi.org/10.34021/ve.2022.05.02(2) (Scopus)
  11. Yang, C., Kwilinski, A., Chygryn, O., Lyulyov, O., Pimonenko, T. (2021) The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels. Sustainability, 13(24):13679. https://doi.org/10.3390/su132413679 (Web of Science, Scopus, Q1)
  12. Lyeonov, S., Pimonenko, T., Chygryn, O., Reznik, O., & Gaynulina, R. (2021). Green brand as a marketing instrument: Principle, features and parameters. International Journal of Global Energy Issues, 43(2-3), 147-165. (Scopus, Q3)
  13. Chygryn O., Bilan Y. Transformation of the energy sector: digitalization, social responsibility and green marketing: монографія / за ред. Чигрин О.Ю., Білан Ю.В. Szczecin: ПФ «Видавництво «Centre of Sociological Research», 2024. 91 c. https://doi.org/10.14254/ 978-83-973513- 1 -8 /2024 (Scopus)
  14. Chygryn O., Khomenko L. Linking between Renewables Development and Energy Security: A Scoping Review / The Costs of Climate Change Mitigation Innovations: A Pragmatic Outlook/ed. By Ting, D.S.-K., & Stagner, J.A., Boca Raton, CRC Press. 2024. 268 p. https://doi.org/10.1201/9781003403456 (Scopus)
  15. Пімоненко Т., Люльов О., Чигрин О., Лєонов С., Ус Я. Політика згуртованості ЄС та вуглецево-нейтральна економіка: дорожня карта для України : монографія. Одеса : Олді+, 2023. – 128 с. ISBN 978-966-289-795-1. Chygryn O., Khomenko L. Smart grid in Ukrainian energy system. The EU Cohesion policy and healthy national development: Management and promotion in Ukraine: / за ред. N. Letunovska, L. Saher, A. Rosokhata. Szczecin: Centre of Sociological Research, 2023. C. 206-215.
  16. Ziabina Y., Kwilinski A., Lyulyov O., Pimonenko T., Us Y. Convergence of Energy Policies between the EU and Ukraine under the Green Deal Policy. Energies. 2023. 16. C. . DOI: 10.3390/en16020998. (Scopus та WoS)
  17. Чигрин О.Ю., Колосок С.І., Зябіна Є.А. Безпекові виклики національної економіки: сучасні тренди та адміністрування: монографія / за ред. Чигрин О.Ю., Колосок С.І., Зябіна Є.А.. Суми: ПФ «Видавництво «Сумський державний університет», 2022. 40-49 c.
  18. Ziabina, Ye., Khomenko, L., & Osei Owusu, E. K. Analysis of accidental transmission impacts in the chain «waste management system – public health». Health Economics and Management Review. 2023. 4(2). 74-82. https://doi.org/10.21272/hem.2023.2-07
  19. Lyulyov, O., Pimonenko, T., Ziabina, Ye., Owusu E. K., Owusu Е. Corporate social responsibility in human resource management. Herald of Economics. 2022. 4. C. 102-115. DOI: 10.35774/visnyk2021.04.102.
  20. Lyulyov, O., Pimonenko, T., Ziabina, Ye., Kumah, O., Owusu, E. Impact Of Labor Resources On Green Competitiveness Of Enterprises. The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism. 2022. 14. C. 69-78. DOI: 10.26565/2310-9513-2021-14-07.
  21. Pimonenko T., Lyulyov O., Ziabina Ye., Vasylyna T. Energy innovation market: analysis of trends and functioning issues. Herald of Economics. Herald of Economics. 2022. 2. C. 152-170. DOI: 10.35774/ visnyk2022.02.157.