News of the Department of Marketing
FOR AN INTERNSHIP TO THE USA UNDER THE FULBRIGHT VISITING SCHOLAR PROGRAM
Nataliia Letunovska, associate professor of the Department of Marketing, received a grant from the Fulbright Academic Exchange Program for a research internship at Pennsylvania State University (USA) in the fall of 2024. This program aims to exchange specialists between Ukraine and the United States of America and to develop science
“Being the leader of own life”: successful completion of PROactive week by Alina Poznanska
On May 28, 2024, the final event was held as part of the implementation of PROactive Week “Marketing and promotion for a healthy economy” as a part of the Jean Monet project “Health Economy and Policy: European Values for Ukraine.” This time, Alina Poznanska – director of the coordination center
CONGRATULATIONS TO TETYANA PIMONENKO!
Happy Birthday! May fortune always smile, and the tailwind is only blowing! May all your unstoppable plans, dreams and desires come true! And every new day gives a great mood and inspires success in all matters!
UPGRADE YOUR NEIGHBOURHOOD BRAND YOUR TOWN
Anna Korzh, a student-marketer Academic and Research Institute of Business, Economics and Management Sumy State University, spent a month doing a volunteer internship in Greece, in the city of Komotini. Anna: “To begin with, I want to say that this is my first volunteer experience abroad. I consider this a
Development of a healthy personality through education, communications, marketing, and business
On May 24, 2024, another event was held to implement the PROactive week of the Jean Monet project “Health Economy and Policy: European Values for Ukraine.” Today, the participants joined the round table “Healthy personality development: values, marketing and promotion” with the participation of experienced speakers: Hanna Shvindina – Doctor
An inspiring example of the city and the social initiatives of its residents: the start of the Jean Monnet active week “Marketing and promotion for a healthy economy”
On May 21, 2024, the participants of the Proactive week of the Jean Monnet project “Healthy Economy and Policy: European Values for Ukraine” had the opportunity to see a vivid and meaningful presentation by Olha Skrypnyk, Deputy Director of “Sumy Promotion Agency“. Olha told us about what attracts citizens to the
ANTI-DISCRIMINATION IN ADVERTISING: IMPLEMENTATION IN THE EDUCATIONAL PROCESS
Associate Professor of the Department of Marketing Yana KRYVYCH took part in the seminar of marketing and advertising teachers “Implementation of the topic of combating discrimination in advertising in the educational process of educational institutions”, which took place on May 17-19, 2024. The organizers of the event were the Industrial
Start of PROactive week 2024
We invite you to participate in the PROactive week, which will take place within the framework of the Jean Monnet Module project “Healthy Economy and Policy: European Values for Ukraine” (101047530). The theme: “Marketing and promotion for a healthy economy.” You are waiting for: May 21, 2024, 10:00 a.m. –
SUMY: FROM THE PAST TO THE PRESENT
Marketing students of the 1st and 2nd years within the disciplines “SMM” (MK-31, teacher Yana KRYVICH) and “Public Relations” (MK-21, teacher Liliya KHOMENKO) visited the excursion of the central part of Sumy. Learned a lot of new things: where did the construction of Sumy begin; where is the love stone; where do
Participation of Anna Rosokhata in the 4th International Scientific Conference “Sustainable Development of the Bioeconomy 2024: Theory and Practice”
We are pleased to announce that Anna Rosokhata, PhD in Economics, Associate Professor, Senior Lecturer, one of the leading researchers of the Department of Marketing at SumDU and an implementer of our project, participated in the 4th International Scientific Conference “Sustainable Development of the Bioeconomy 2024: Theory and Practice”, which
CLIMATE CHANGE ECONOMICS: COURSE COMPLETED
The restless have got a mega-interesting experience from the CERGE-EI Foundation (Czech Republic). For two months, students study the discipline “Climate Change Economics. in English. The lecturer of the course is Professor Silvester Van Koten (Netherlands). The course’s main topics were: global climate change, the development of renewable energy, the experience of the
STUDENTS FOR THE GREEN CAMPUS
On April 26, 2024, as part of the Jean Monet Erasmus+ project of the European Union, “Green Campus Strategies: EU Experience for Ukrainian Universities“, the department of marketing held a festival of student initiatives, the purpose of which was to present ideas on how to make the university campus environmentally