News of the Department of Marketing
The Cluster Seminar by Jean Monnet direction of the EU Erasmus+ Program
On October 15, 2024, project executors Liudmyla SAHER and Nataliia LETUNOVSKA took part in the Cluster Seminar under Jean Monnet’s direction of the EU Erasmus+ Program “Study and dissemination of European studies in Ukraine: successful practices, challenges and prospects,” organized by the National Erasmus+ office in Ukraine within the framework of #ErasmusDays 2024. The event’s purpose
HAPPY BIRTHDAY, OLEKSII LYULYOV
Happy birthday! We wish the realization of restless ideas and dreams, great achievements at work, loud victories in life. May your life always choose a course of success, prosperity and happiness.
HUMOR SOLVES EVERYTHING OR HOW TO MAKE AN INFORMATION STORY OUT OF PROBLEMS
On October 11, 2024, first- and second-year undergraduate marketing students had a great opportunity to talk with Daria STETSENKO, director of the PAPA GYM sports club, and Yulia Shaforost, manager of PAPA GYM’s advertising communications. During the meeting, Daria and Yulia shared their secrets: why success does not depend on
The role of innovation in the healthy economy formation: participation in an international conference
On October 10, project leader Liudmyla Saher participated in the 12th annual conference on entrepreneurship and innovation, “Smart Machines and Systems at the Service of Humanity” (Tallinn, Estonia). The main motive of the events at the conference was the discussion of entrepreneurship, innovation, and smart technologies in the service of
PARTICIPATION IN THE WORKSHOP ON ISSUES OF OPEN SCIENCE
A representative of the Department of Marketing took part in the workshop on open science. From September 30 to October 4, 2024, the workshop “Best Practices on Open Science and Open Educational Resources” was held in the city of Graz (Austria), which brought together the consortium of the project “Open
HALF A YEAR AT THE UNIVERSITY OF LIVERPOOL: SECOND-YEAR STUDENT’S IMPRESSIONS
“This is how a new stage of my life began – an exchange program for six months in Britain, in the city of Liverpool. This summer I already tried myself as a student at the University of Liverpool, so I applied for the exchange program without hesitation. The first week was
ANNUAL REPORT OF MARKETING PHD STUDENTS
On October 7, 2024, the report of graduate students of the “Marketing” specialty of the second year of study was passed.Winners demonstrated their scientific achievements. Reports were presented by graduate students: Serhiy PIMONENKO (dissertation topic “Formation of marketing digital strategy of IT enterprises”, scientific director – Doctor of Economics, Prof.
Investigation of behavioral aspects of healthy eating within an internship at the Pennsylvania State University
Member of the team of the Jean Monnet project “Healthy Economy and Policy: European Values for Ukraine”, Nataliia Letunovska, as part of the Fulbright Visiting Scholar program, has been in the USA for a month, where she is undergoing an internship at the School of Hospitality Management of the Pennsylvania
Project dissemination at the International Conference “Social Development towards the Values of Ethics-Technology-Society”
From September 24 to 26, 2024, project manager Liudmyla Sager participated in the conference “Social Development towards the Values of Ethics-Technology-Society” (Poland). At the conference, scientists discussed topical issues of sustainable development, technological innovations, and their impact on the economy, society, and the environment, including the topics of the green
IMPRESSIONS OF PARTICIPATION IN SUMMER SCHOOL IN POLAND
“From September 16 to 21, 2024, I took part in my fifth project – a summer school held at the Wroclaw Polytechnic (Wroclaw, Poland). And once again, I can only describe my experience with enthusiasm. The theme of the summer school “Education for Green Transition” turned out to be closely
SMM BUSINESS IDEAS THAT WORK TODAY
On September 17, masters of the department of marketing within the discipline “Content marketing” (teacher Maria MINCHENKO) and students of third course (“Merchandising”, teacher Yana KRYVYCH) took part in the online conference “SMM for business: ideas that work today”. The event brought together leading SMM experts who shared practical advice and
A STUDENT OF THE DEPARTMENT OF MARKETING WAS AWARDED A SCHOLARSHIP BY THE HEAD OF THE SUMY REGIONAL STATE ADMINISTRATION
Congratulations to Anna Kholod on receiving the named scholarship of the head of the Sumy regional state administration! Anna is studying in the 3rd year of the specialty 075 “Marketing”. Takes an active part in the life of the university, engages in scientific and volunteer activities, together with the dance