News of the Department of Marketing

HEPE

PROBLEM LECTURE ON ISSUES OF HEALTHY TERRITORIAL DEVELOPMENT: DOES NON-CENTRAL REGIONAL UNITS OF THE COUNTRY NEED SMART SPECIALIZATION

This week ended with a lecture by Nataliia Letunovska, Ph.D., Associate Professor of the Department of Marketing, which is part of a comprehensive course within the framework of implementing the Jean Monet project “Healthy Regional Development: Best European Practices.” The lecture dealt with issues of regional economic growth models with

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News

CREATIVE AGAINST SENDPULSE AND OLGA KOKOSHKO

On September 28, 2023, an exciting webinar was held by SendPulse and Olga Kokoshko (brand strategist and Effie Grand Prix winner). It was visited by students of the first and fourth year within the disciplines “Basics of marketing activity” (teacher Lilia KHOMENKO) and “Riskology” (teacher Yana KRYVICH). Olga Kokoshko told

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News

CONGRATULATIONS ON A WONDERFUL AND MEANINGFUL EVENT!

This is a really impressive step in professional development! I am grateful for the experience you gave me during my master’s studies. I received new knowledge and inspiration for further professional and personal development. I wish fruitful work, new achievements and many successful years in the education of the younger

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News

MARKETING DEPARTMENT BRANCH: STARTING TO ACTIVELY COOPERATE

On September 21, 2023, the Department of Marketing students had an introductory visit to the company Technochim LLC. Technochim LLC was founded in 1993 by engineers, who worked on the problem of prilling technology. Director Oleg OLEFIRENKO spoke about the main directions of the company’s activities, marketing strategy, and the

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News

CREATIVE AGAINST – FROM SENDPULS AND OLGA KOKOSHKO

On September 28, 2023, at 15:00, a free webinar will be held by SendPulse and Olga Kokoshko, brand strategist and Effie Grand Prix winner. On the live broadcast, Olga will tell how to use creativity in spite of everything: war, crisis, budgets, market rules, disobedient clients and even in spite

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News

EXPERIENCE FROM PROFESSIONAL MARKETERS

The restless continue to gain practical experience. On September 21, 2023, second-year marketers (MK-21, MK-21-3) joined a mega-interesting webinar by Alina Dykuha, an experienced expert SendPulse marketing director. As part of the discipline “Modern tools of marketing: chat-bots and messengers” (teacher Oleksiy Lyulov), the topic “The power of connections: how

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