News of the Department of Marketing
MARKETING IN THE CRYPTO ENVIRONMENT
On November 3, 2023, the first-year postgraduate student of the Department of Marketing – Serhiy Syniagovskyi attended the interesting event “Incrypted Kyiv Meetup #2” dedicated to cryptocurrencies and digital assets. Incrypted is the leading cryptomedia in Ukraine, which since 2017 has been forming a community to study blockchain technologies and
SUMDU CONFIRMED THE LEADERSHIP AMONG UKRAINIAN UNIVERSITIES IN THE TIMES HIGHER EDUCATION WORLD UNIVERSITY RANKINGS
Sumy State University took first place among the universities of Ukraine and entered the 401-500 best universities in the world according to the updated World University Rankings from the authoritative international agency in the field of higher education – Times Higher Education (THE). According to data, Sumy State University was
MARKETING QUIZ: GATHERING WITH FRIENDS
On October 25, on International Marketer’s Day, we had a great opportunity to hold an exciting event called “Marketing Quiz”. Organized by the Department of Marketing of Sumy State University, this event brought together students from Sumy schools and allowed them to demonstrate their knowledge and skills in the field
RESPONSIBLE BEHAVIOR IN THE DIGITAL ENVIRONMENT: HEALTH WEB RESOURCES AND HEALTHY LIFESTYLE PROMOTION USING DIGITAL MARKETING TOOLS
The vital issue of the lecture, which was held by Nataliia Letunovska, Associate Professor of the Department of Marketing, was the clarification of the critical characteristics inherent in the responsible behavior of the Internet user. The characteristics of a user looking for information in the field of health were revealed:
MASTER CLASS FROM THE DIRECTOR OF BUSINESS DEVELOPMENT OF WEBPROMOEXPERTS AND WEBPROMO
On October 26, 2023, a master class will be held on the topic “Digital marketing in conditions of war: new trends and challenges.” The speaker of the event will be Anton VORONYUK, director of business development of WebPromoExperts and Webpromo. Start at 14:00 Language: English. The event will take place
WHAT DETERMINES ATTITUDES TOWARDS VACCINATION AMONG THE POPULATION: THE ROLE OF CULTURAL FACTORS
As part of the implementation of the Jean Monet project “Healthy Economy and Policy: European Values for Ukraine”, on October 24, 2023, an open lecture by an Italian Professor on the topic “Tightness and Loseness as cultural factors: an application to explain vaccination attitudes” was held. The event’s speaker was
HAPPY MARKETER’S DAY!
Happy Marketer’s Day! Unstoppable movement, interesting projects, creative ideas and always hit the target!
THE ROLE OF CULTURE IN FORMING THE RESPONSE TO EXTERNAL RISKS
On October 24, 2023, an open lecture on the topic “Tightness and Loseness as cultural factors: an application to explain vaccination attitudes” was held by an Italian professor. The speaker of the event was Vincenzo ALFANO, professor at the University of Naples Parthenope (Italy). The lecturer shared the results of
ERASMUS STAFF WEEK
The restless ones continue to communicate with foreign partners. This time, Olena Chygrin and Tetiana Pimonenko visited Tokat Gaziosmanpasa University (Tokat, Turkey) as part of the KA171 ISM Erasmus project “Staff Week”. The program of events included familiarization with innovative practices of organizing academic campuses, ensuring the educational process in
Completion of the active week “Healthy behavior – healthy consumption”
At the end of the active week, they had an exciting and valuable meeting on “Cohesion of society: how to act responsibly towards yourself and others.” The speaker of this event was Сandidate of Medical Sciences, Head of the blood bank of the communal non-profit enterprise “Sumy Regional Clinical Hospital”
Healthy behavior – is it a fashion trend or a necessity? Conducting a workshop as part of PROactive week “Healthy behavior – healthy consumption”
On October 19, the second event of the active week, “Healthy behavior – healthy consumption” took place. The meeting was a workshop on “Healthy behavior – is it a fashion trend or a necessity?” This question was asked to the participants. At the end of the meeting, everyone could express
AN EXCITING NEW EXPERIENCE FOR MARKETERS: TELEGRAM STICKERS – FROM IDEA TO DESIGN
All those interested and supporters of marketing and Telegram had an incredible opportunity to take part in the event held on October 18 at 1:00 p.m. as part of the project of the department of marketing “Be an expert with the restless“. The training “Stickers on Telegram: from idea to