News of the Department of Marketing
NEW SCIENTIFIC INTERNSHIP AT THE MARKETING DEPARTMENT
Senior lecturer of the marketing department, Ph.D., Anna ROSOKHATA received good news about her participation confirmation in the Visegrad Scholarship Program in spring 2024. This program offers support for individual short-term trips for scholars, lecturers, and researchers from the Visegrad Group countries (Czech Republic, Hungary, Poland, or Slovakia) to other
MODERN WAYS OF PRODUCT PROMOTION AND NOT ONLY…
On April 11, 2024 in the framework of the disciplines “STP Marketing” (teacher Maria MINCHENKO, groups Mk-11, Mk-11-2), “Marketing Pricing” (teacher Lilia KHOMENKO, groups Mk-21, Mk-3), “Brand Management » (teacher Olena CHYGRYN, group Mk.m-31/1u) a practically oriented event was held. The restless bachelors and masters attended a master class from the marketer
INFLUENCE OF PERSONAL BRAND ON BUSINESS
We invite everyone to the NoLecture by Nataliya SELEZNYOVA. ⏰ When: April 12, 11.40 Where: K3-002 We invite everyone! Bring your friends and come, it will be interesting…
Lecture in the world health day: we are continuing the annual tradition Within Jean Module realization
On April 8th, according to the formed tradition specially developed for World Health Day, Associate Professor of the Marketing Department Nataliia Letunovska held a lecture for students of Marketing specialty dedicated to trends in Ukrainian and foreign companies’ activity in the market of healthy goods and services. The participants of
Review of the scientific articles in rating journals in health thematic
In 2023-2024, a member of the team of Jean Monnet Module “Healthy economy and policy: Values for Ukraine” Doctor of Economics Nataliia Letunovska took an active part in the reviewing process of the papers submitted to the MDPI publishing house. It is the biggest publisher of the journal, and it
FESTIVAL OF STUDENT INITIATIVES “STUDENTS FOR A GREEN CAMPUS”
We invite you to participate in the festival of student initiatives “Students for a green campus”. If you have ideas on how to make the university campus environmentally friendly – we are waiting for you! When? April 26, 2024 Where? online platform Google Meet. Fill out the questionnaire at the
NEW EXPERIENCE IN A MARKETING AGENCY AND COMMUNICATION WITH A BUSINESS REPRESENTATIVE
Communication with an experienced entrepreneur is an interesting and new field to explore. Restless marketers talked with the representative of the Sumy business, presented the results of their research on the market of security systems and discussed ways of further cooperation between the business representative and the marketing agency. On
Dissemination of the project at the International Interdisciplinary Scientific Conference “UK-Ukraine Research Twinning Showcase and Networking”
On March 26-17, 2024, the initiator of the project, Jeanne Monet, took part in the International Interdisciplinary Scientific Conference “UK-Ukraine Research Twinning Showcase and Networking”, which was held at the University of Liverpool (Great Britain). This conference was aimed at: – encouraging British partners to interact with Ukrainian scientists more
CONGRATULATION TO YEVHENIIA ZIABINA
Happy Birthday! We wish you great well-being, great mood, constant happiness, right world around and many opportunities for success in it!
HOW TO BUILD A STRONG COMPANY BRAND
On March 19, marketing students of the second year of the bachelor’s degree in the framework of the disciplines “Public Relations” and “Marketing Communications-2” (teachers Lilia KHOMENKO and Oleksandr IVANOV) attended a master class on the topic “How to build a strong company brand to increase its profitability.” The speaker
UNFORGETTABLE EXPERIENCES FROM “E-MPOWER: SHAPING DIGITAL CITIZENS”
As a part of the “ERASMUS+” program, 2nd-year students Anna KORZH and Anastasia BUDYONNA took part in the youth exchange “E-mpower: Shaping Digital Citizens” in Arnhem (Netherlands) from February 24 to March 2, 2024. Representatives of 7 countries participated in the project: Ukraine, Turkey, Azerbaijan, the Netherlands, Hungary, Bulgaria, Poland.
10 LIFE LESSONS ABOUT MARKETING
Today, our unrestless marketing students of the 1st-3rd years within the disciplines “SMM”, “Marketing pricing”, “STP-marketing” and “Business Planning” (teachers Yana KRYVYCH, Liliya KHOMENKO, Mariya MINCHENKO, Nataliya LETUNOVSKA) will talk with the director of the sports club PAPA GYM, marketer Daria Stetsenko. During the meeting, Daria shared her own secrets