News of the Department of Marketing

ON THE WAVE OF MODERN MARKETING TECHNOLOGIES
On February 15, marketers of 1-4 years courses joined to the discussion of the latest trends in email technology, creativity and strategies for brand promotion in 2022. Experts from SendPulse, Email Soldiers and Netpeak Agency presented their own cases and talked about the latest updates in the field of email

Online Scientific Festival “The Introduction into the Carbon-Free Economy”.
In the frame of the Jean Monnet Module «EU Carbon-free economy: best practices for Ukraine», we invite all green-minded Masters and Postgraduate students to participate in the Online Scientific Festival “The Introduction into the Carbon-Free Economy”. On April 9, 2022, the European-oriented experts enrich you with fundamental knowledge of

CERTIFICATION OF STUDENTS ACCORDING TO THE SPSS STATISTICS SYSTEM
As part of the Ukrainian Marketing Association’s project on professional certification of educators, on February 8, 2022, Sumy State University students majoring in Marketing presented the results of their research and ability to use specialized software for statistical analysis of IBM SPSS Statistics. Students showed a high level of software

OPPORTUNITIES FOR EDUCATIONAL AND SCIENTIFIC ACTIVITIES IN LITHUANIA
As part of the scholarship program of the Lithuanian government ?? graduate student of the Department of Marketing Yana Us joined the educational and research activities of the leading Lithuanian university ? ? During the spring semester, Jana will gain new knowledge and work on individual research at the School

WHAT`S IN A NAME
The restless constantly hone their skills by mixing traditional learning and using the experience of professional practitioners. This time, Ganya Lisovska, copywriter and namer of the Fedoriv Agency, talked about the steps to take to generate a product name, the types of naming that exist, and why conduct an audit

WE ARE PUMPING UP OUR PRACTICAL SKILLS WITH TOP MARKETERS IN UKRAINE
On February 9, the Department of Marketing hosted a training on the use of modern marketing communications by Volodymyr Nesterenko, Marketing Director of PJSC “Lombard Skarbnytsia” “for 2nd and 3rd year marketing students. Also, it was involved in the event Ph.D. students of “Marketing” specialty (1st, 2nd years of education).

TIKTOK FOR BUSINESS AND PERSONAL BRAND IN 2022
On February 3, within the framework of Maria Minchenko’s discipline, 3rd-year STP-marketing marketers met with Vyacheslav Yurenko (co-founder of 4limes, Global remote staff, TeleChat) within the topic “TikTok for business and personal brand in 2022” The problem of business positioning in TikTok is of interest to almost everyone ? Marketers

RESTLESS – UNDP PROGRAM SPEAKERS INVITED
Recently, Oleksiy Lyulyov and Tetyana Pimonenko became guest speakers for the EU-UN Joint Program on Improving Vocational Education within the UNDP program. They conducted a series of webinars on “Digital Technologies in Vocational Education and Training: Modern Trends and Prospects”. Such programs support international cooperation projects based on multilateral partnerships

CONGRATULATIONS TO COLLEAGUES ON THE FIRST ANNIVERSARY OF THE CREATION OF BEIM!
You are the best in your business, a real team! Do not stop there, conquer new heights! We are always glad to cooperate with you!

CONGRATULATIONS TO THE BEST INSTITUTE OF BIEM HAPPY BIRTHDAY!
I want to wish a lot of talented students, as well as energy and inspiration to teachers. The institute gave me the opportunity to participate in the academic exchange program in Latvia, so I wish for even greater prosperity and new partnerships !!!

NEW HORIZONS OF COOPERATION
Mittal School of Business from Lovely Professional University (India) invited to head by the restless the section of the International Scientific and Practical Conference “Industry 5.0: Human touch, Innovations & Efficiency”, which was organized on January 28, 2022. Anna Rosokhata spoke about the results of her research “Industry 5.0. Modern

CONGRATULATIONS TO THE RETIRED MASTERS WITH SUCCESSFUL COMPLETION OF STUDIES
We wish to achieve ambitious goals and conquer new heights! Be restless, creative, cheerful people! We are always glad to see you at the Department of Marketing in a restless family