News of the Department of Marketing

News

IRREPRESSIBLES, IN COLLABORATION WITH STANISŁAW STASZIC STATE UNIVERSITY OF APPLIED SCIENCES IN PIŁA (POLAND), LAUNCHED A SERIES OF VIRTUAL MOBILITY PROGRAMS

From November to December, the irrepressibles have the opportunity to deepen their knowledge of modern marketing tools, develop critical thinking skills and enrich their international experience. The program coordinator: – from Sumy State University –Tetyana Pimonenko (D.Sc. in Economics, Associate Professor of the Department of Marketing) – from the partner

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News

HOW DO YOU CELEBRATE MARKETER’S DAY?

The irrepressibles held an extraordinary meeting within the project “Be an expert with the irrepressibles” on Marketer’s Day. From the 1st to the 6th year, marketing students participated in the training “How to write a resume and CV of a marketing specialist”  by Svitlana Voytsekhivska (a recruiter of the Mindy Teams) and  Tetyana Pimonenko (a deputy head

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News

PRELIMINARY MEETING UNDER THE VISEGRAD GRANT PROJECT

On September 23 and October 19, 2022, we held online meets with our #V4 partners within the Visegrad+ Grant support project «Carbon-free economy: the best practices between the V4 and Ukraine». The main outcome is a clear vision of how to realize the Online Scientific Festival No.2 “V4-Ukraine Green Energy

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News

DIGITAL TECHNOLOGIES TO HELP BUSINESS

On October 9, marketing masters (Mk.m-11) as part of studying the discipline “Strategic Marketing Management” (teacher Olena Chygrin) attended a three-day intensive from Genius Spase, dedicated to launching, entering the market and scaling any business via the Internet . During the online intensive, they learned about:  Which strategies will be

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News

SUCCESSFUL CASES FROM WEBPROMO

We continue to learn from successful experiences. This time, the restless joined the case study regarding the formation and updating of digital trading platforms. Ivan Yeremenko, the SEO specialist at the effective Internet marketing agency Webpromo, shared successful SEO practices. Using the example of online stores, we considered the reasons

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HEPE

CLUSTERING CONSUMERS OF HEALTHY PRODUCTS AND PREDICTING THEIR BEHAVIOR

The implementation of Jean Monnet’s project “Healthy Economy and Policy: Europe Values ​​for Ukraine” covers an overview of a wide range of applied analysis tools. This week, Nataliia Letunovska conducted an online lecture for students of marketing. In particular, she shared her research with Project Manager Saher Liudmyla on determining

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News

NEW TRENDS OF DIGITALIZATION AND SUSTAINABLE DEVELOPMENT

#Restless took part in the international interdisciplinary scientific conference “Digitalization and Sustainability for Development Management (DSDM-2022): Economic, Social and Environmental Aspects” organized by the Kazakh National University (Top-400 QS). The event was held in an online-offline format, on which was attended by representatives of the university community from Kazakhstan, Great

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News

CONGRATULATIONS ON RECEIVING THE CERTIFICATES!

Marketing students Tetyana Vasylyna, Darya Lytvynenko, Anastasia Nazarenko, Anastasia Ponomarenko, and Victoria Haag, as part of the implementation of the project of the Ukrainian Marketing Association on the professional certification of education seekers, received official confirmation of their professional skills in using specialized software for analyzing statistical data IBM SPSS

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News

ABOUT MARKETING STRATEGIES FROM THE FIRST HANDS

The restless joined professional experience from Andrii Fedoriv, founder of Fedoriv Agency. They talked about marketing strategies, successful cases of their creation and implementation, and the main steps of their construction. The whole meeting contained many catchphrases that w wanted to write down….    “Your idea must be dramatically better…”

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News

LIMITLESS POSSIBILITIES OF THE RESTLESS

In addition to traditional studies at their native university, the restless have a huge number of opportunities to try their hand at studying abroad. The USA, Great Britain, Spain, Italy, Germany, Poland and many other countries are open to studying under the academic mobility programs of students. And here #restless

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News

CREATIVITY IS OUR CREDO!

Restless teachers and students of the Department of Marketing are actively implementing various social projects. One of them is the student social project “No smoking!”, dedicated to the fight against smoking.  For several months in a row, students collected various ideas for the project and organized an exhibition of photographs

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