News of the Department of Marketing
MARKETING AT SUMY STATE UNIVERSITY
Marketing at Sumy State University is modern knowledge from active practitioners and foreign professors, based on real cases, with the possibility of studying at foreign partner universities, including on Erasmus+ scholarships, as well as employment in the specialty already from the 2nd year Learn more about the specialty: https://dom.biem.sumdu.edu.ua/uk/abituriientu-baklavratura
PROTECTION OF MASTER’S QUALIFIED THESES
The penultimate week of the year #nevgamovni devoted to the defense of master’s qualification papers For three days, our masters presented their achievements. Valeriya Redka, Dmytro Sergienko, Ihor Ponomarenko, Bohdana Fedosova, Andriy Zdoima, Anna Lobanova, Rodion Guzman, Yugen Olefirenko, Yarina Kalyuzhna, Daria Petrusha, Natalia Nechayeva, Oksana Firsova… WE WE
TEAMWORK AND OUTCOME: HEALTH RESEARCH IN A NEW MONOGRAPH EDITION
In November, the repository of Sumy State University was replenished with a new scientific publication – a valuable development in the field of research into socio-economic processes during the COVID-19 pandemic.This is a collective monograph authored by two young scientists: Associate Professor of the Department of Marketing Letunovska Nataliia and
EVENTS OF THE WEEK FOR THE UNCONTAINABLE
Activities of the week for the restless: 13.12 Digital during the war: new social trends and communication Speaker — Zoya Lobod, co-owner of Lobods digital agency, digital consultant Organizer: Ukrsibbank BNP Paribas Group Link to the event https://www.facebook.com/events/704773344311154/ 16.12 WebPromoExperts B-Day – online conference about life stories, what a career
PARTICIPATION OF DEPARTMENTS STUDENTS IN THE ONLINE SEMINAR: CHANGING CONSUMER DEMAND: HOW TO ATTRACT FUNDS FROM NEW CUSTOMERS AND ADAPT TO NEW REALITIES
On December 8, 2022, restless students studying the discipline “Merchandising” (gr. МК-01, PhD Yana Kryvych) joined the online seminar with the participation of Valeria Tolochina, Marketing Director at Megogo The subject of the seminar: Changing consumer demand: how to attract funds from new customers and adapt to new realities.
Cohesion policy implementation in the region’s development
In November, Liudmyla Saher, Nataliia Letunovska, and Anna Rosokhata held a series of open online lectures in the course “Promotion EU cohesion policy in sustainable competitiveness in the regions”, which is implemented following the Jean Monnet Module “Healthy Economy and Policy: European Values for Ukraine” (101047530 – HEPE4U – ERASMUS-JMO-2021-HEI-TCH-RSCH). All
PARTICIPATION OF DEPARTMENTS STUDENTS IN THE ONLINE SEMINAR CHANGING CONSUMER DEMAND: HOW TO ATTRACT NEW CUSTOMERS AND ADAPT TO NEW REALITIES
On December 6, 2022, restless students studying the discipline “Merchandising” (gr. ЕН-03/1мк, ЕН-03/3мк-1, teacher Yana Kryvych) joined the online seminar with the participation of Oksana Boyko, certified business trainer, founder and the leading school of management. The subject of the seminar: Changing consumer demand: how to attract funds from new
PROactive week “HEALTH AND WELL-BEING. THE REGION AND YOU”: expanding horizons
An active week of workshops, “HEALTH AND WELLBEING. REGION AND YOU”, lasted from November 14 to 18, 2022, and was held within the framework of our Erasmus + project, implemented at the Department of Marketing, has ended. The active week included educational lectures from the project implementers at the Department
DISCUSSION WITH BUSINESS
17.11.22 graduate students of specialty 075 “Marketing” and students within the scope of studying the disciplines “Marketing Advanced” (gr. Mk-11, lecturer Tetyana Pimonenko), “Partner Marketing” (gr. EN-92/2mk, lecturer Khomenko Liliya), STP-marketing (gr. MK-01, lecturer Minchenko Maria) and “Merchandising” (gr. MK-01, lecturer Kryvych Yana) joined the online discussion with a business
PARTICIPATION OF TEACHERS AND STUDENTS OF THE DEPARTMENT IN THE ONLINE CONFERENCE “MARKETING WITH FAITH IN UKRAINE”
A crazy week of restless teachers and students continues! On November 10, 2022, irrepressible teachers and marketing students within the scope of studying the disciplines “Fundamentals of marketing activity” (gr. MK-21, phd. Minchenko Maria), “Partner Marketing” (gr. EN-92/2mk, phd. Khomenko Liliya), “Riskology” (gr. EN-92/2mk, EN-92/5mk-0, phd. Kryvych Yana) took part
PARTICIPATION OF TEACHERS AND STUDENTS OF THE DEPARTMENT IN ONLINE CONFERENCE SOCIAL MEDIA MARKETING 2023
Crazy week of restless teachers and students! On November 8, 2022, restless teachers and students within the scope of studying the disciplines “Blogging and Influencer Marketing” (gr. ЕН-92/2мк, ЕН-92/5мк-0, phd. Liliya Khomenko), Digital Marketing (gr. ЕН-03/1мк, phd. Minchenko Maria), “Merchandising” (gr. M EN-03/1mk, EN-03/3mk-1, MK-01, phd. Kryvych Yana). ORGANIZER OF
EU cohesion policy: essence and features
From May to October, executors of the Jean Monet Module “Healthy Economy and Policy: European Values for Ukraine” (101047530 – HEPE4U – ERASMUS-JMO-2021-HEI-TCH-RSCH) Liudmyla Saher and Nataliia Letunovska held a course of lectures “EU cohesion policy: essence and features”. In particular, the topics of the classes were formed around the following issues: