News of the Department of Marketing

News

TO LIVERPOOL FOR AN INTERNSHIP

Congratulations to NATALIA LETUNOVSKA and ANNA ROSOHATA for obtaining a grant for a six-week research internship in Liverpool (Great Britain) within the framework of the “Unification Initiative”, a cooperation project of the University of Liverpool and Sumy State University for digitization of research and digital transformation of Ukraine. We wish

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News

СONGRATULETE ON VYSHYVANKA DAY!

Friends, colleagues and students! We congratulate everyone on Vyshyvanka Day! We wish peace and harmony in your homes and hearts. Let your native land protect you, protect you from all troubles, and most importantly, it gives strength and inspiration for new achievements. We wish you to always remain strong and wonderful!

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News

TZNK-2023: HOW TO PREPARE AND SUCCESSFULLY PASS THE TEST

Do you want to know the answers to the questions that concern future masters who plan to successfully pass the unified entrance exam? On May 10 at 3:00 p.m., join the conversation with Oleksadr Kozlenko, an expert of the Ukrainian Center for Evaluation of the Quality of Education, on YouTube

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News

ONLINE SCIENTIFIC FESTIVAL ON “INTRODUCTION TO CARBON-FREE ECONOMY”

The lecturers of the Department of Marketing from Sumy State University successfully held the Online Scientific Festival “Introduction to Carbon-Free Economy” as part of the Jean Monnet Module “EU Carbon-free economy: best practices for Ukraine” project. The event, which was co-financed by the Erasmus+ program of the European Union, gathered participants from

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News

WORKSHOP ON PHOTOSHOP BASICS

The restless continue to acquire practical skills. This time, marketers (MK-21 group) within the framework of the discipline “Information systems in marketing” (teacher Yevgenia Zyabina) joined the workshop by Victoria Zarubina, marketer of “KOSHIK-MARKET” LLC, who talked about the basics of working in Photoshop and the main aspects of graphic

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WE SUPPORT THE ENVIRONMENTAL INITIATIVES OF YOUNG PEOPLE!

From April 24 to 28, a series of useful events “Eko-week” took place. What is it? This is a youth project in the eco-theme, which is organized by students of the Institute of Business, Economics and Management of the Sumy State University and is supported by the Youth Policy Department

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WE TEACH COLLEAGUES FROM VOCATIONAL AND TECHNICAL EDUCATION INSTITUTIONS

From April 18 to 24, the Center for the Development of Personnel Potential implemented the training program “Management of a vocational and technical education institution: components of success”. As part of the program, Maria Minchenko, associate professor of the department of marketing, conducted training meetings on the topic “Using marketing

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KEY TARGETS OF THE EU TRANSITION TO CLIMATE NEUTRALITY

Marketers continue to study the EU’s experience in ensuring climate-neutral development. As part of the implementation of the Jean Monet project “Carbon Free Economy: Best Practices for Ukraine” (620232-EPP-1-2020-1-UA-EPPJMO-MODULE), on April 19, 2023, bachelor students of the Department of Marketing took part in an online webinar dedicated to the main

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News

ORGANIZATION AND PARTICIPATION IN EXHIBITIONS: INSIGHTS AND EXPERIENCE

Today, the effectiveness of marketing communications is more important than ever… This time, second-year marketers (course”Marketing Communications”, teacher Ivanov Oleksandr) joined a webinar by an experienced specialist, Yana Selina, commercial director of “Indychka” LLC, dedicated to organizing and participating in exhibitions. There were many insights and interesting experiences regarding communication

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News

PRACTICE-ORIENTED TRAINING OF OUR TEACHERS

For more than 2 months, the training of teachers of the marketing department took place within the framework of the “Basic course for trainers in the field of learning and adult education”, which is based on the Curriculum GlobALE program. Studying under this program will allow teachers of the marketing

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