News of the Department of Marketing

TO LIVERPOOL FOR AN INTERNSHIP
Congratulations to NATALIA LETUNOVSKA and ANNA ROSOHATA for obtaining a grant for a six-week research internship in Liverpool (Great Britain) within the framework of the “Unification Initiative”, a cooperation project of the University of Liverpool and Sumy State University for digitization of research and digital transformation of Ukraine. We wish

СONGRATULETE ON VYSHYVANKA DAY!
Friends, colleagues and students! We congratulate everyone on Vyshyvanka Day! We wish peace and harmony in your homes and hearts. Let your native land protect you, protect you from all troubles, and most importantly, it gives strength and inspiration for new achievements. We wish you to always remain strong and wonderful!

TZNK-2023: HOW TO PREPARE AND SUCCESSFULLY PASS THE TEST
Do you want to know the answers to the questions that concern future masters who plan to successfully pass the unified entrance exam? On May 10 at 3:00 p.m., join the conversation with Oleksadr Kozlenko, an expert of the Ukrainian Center for Evaluation of the Quality of Education, on YouTube

RECRUITMENT OF THE SECOND GROUP FOR PREPARATION COURSES FOR THE TZNK
The Department of Pre-University Education of Sumy State University offers preparation courses for the test of general academic competence (TZNK). Form of education: online. Price for the course: UAH 450 – for bachelor graduates of Sumy State University of 2023; UAH 600 – for graduates of Sumy State University of

ONLINE SCIENTIFIC FESTIVAL ON “INTRODUCTION TO CARBON-FREE ECONOMY”
The lecturers of the Department of Marketing from Sumy State University successfully held the Online Scientific Festival “Introduction to Carbon-Free Economy” as part of the Jean Monnet Module “EU Carbon-free economy: best practices for Ukraine” project. The event, which was co-financed by the Erasmus+ program of the European Union, gathered participants from

WORKSHOP ON PHOTOSHOP BASICS
The restless continue to acquire practical skills. This time, marketers (MK-21 group) within the framework of the discipline “Information systems in marketing” (teacher Yevgenia Zyabina) joined the workshop by Victoria Zarubina, marketer of “KOSHIK-MARKET” LLC, who talked about the basics of working in Photoshop and the main aspects of graphic

WE SUPPORT THE ENVIRONMENTAL INITIATIVES OF YOUNG PEOPLE!
From April 24 to 28, a series of useful events “Eko-week” took place. What is it? This is a youth project in the eco-theme, which is organized by students of the Institute of Business, Economics and Management of the Sumy State University and is supported by the Youth Policy Department

ACADEMIC MOBILITY OF #NEVGAMOVNI IN EKA OF APPLIED UNIVERSITY WITHIN THE ERASMUS+ PROGRAM
From April 18 to 24, 2023, Oleksiy Lyulov, Tetyana Pimonenko, and Liliya Lyulova participated in the academic mobility program at EKA of Applied University in Latvia. The mobility program included participation in the International Academic Week 2023, which was rich in various lectures, trainings, and master classes, including topics such

WE TEACH COLLEAGUES FROM VOCATIONAL AND TECHNICAL EDUCATION INSTITUTIONS
From April 18 to 24, the Center for the Development of Personnel Potential implemented the training program “Management of a vocational and technical education institution: components of success”. As part of the program, Maria Minchenko, associate professor of the department of marketing, conducted training meetings on the topic “Using marketing

KEY TARGETS OF THE EU TRANSITION TO CLIMATE NEUTRALITY
Marketers continue to study the EU’s experience in ensuring climate-neutral development. As part of the implementation of the Jean Monet project “Carbon Free Economy: Best Practices for Ukraine” (620232-EPP-1-2020-1-UA-EPPJMO-MODULE), on April 19, 2023, bachelor students of the Department of Marketing took part in an online webinar dedicated to the main

ORGANIZATION AND PARTICIPATION IN EXHIBITIONS: INSIGHTS AND EXPERIENCE
Today, the effectiveness of marketing communications is more important than ever… This time, second-year marketers (course”Marketing Communications”, teacher Ivanov Oleksandr) joined a webinar by an experienced specialist, Yana Selina, commercial director of “Indychka” LLC, dedicated to organizing and participating in exhibitions. There were many insights and interesting experiences regarding communication

PRACTICE-ORIENTED TRAINING OF OUR TEACHERS
For more than 2 months, the training of teachers of the marketing department took place within the framework of the “Basic course for trainers in the field of learning and adult education”, which is based on the Curriculum GlobALE program. Studying under this program will allow teachers of the marketing